{"id":42663,"date":"2025-03-19T09:02:19","date_gmt":"2025-03-19T09:02:19","guid":{"rendered":"https:\/\/info.populix.co\/articles\/?p=42663"},"modified":"2025-03-19T09:02:21","modified_gmt":"2025-03-19T09:02:21","slug":"grocery-shopping","status":"publish","type":"post","link":"https:\/\/info.populix.co\/articles\/grocery-shopping","title":{"rendered":"Survei Populix: Preferensi Pembeli Saat Grocery Shopping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Grocery shopping <\/em>atau belanja bahan makanan telah menjadi aktivitas rutin khalayak dalam kehidupan sehari-hari, baik itu belanja di toko <em>offline <\/em>langsung maupun melalui toko <em>online<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan hasil survei Populix, selama beberapa bulan terakhir ternyata mayoritas responden survei mengaku lebih sering berbelanja bahan makanan di <em>minimarket.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hal ini tidak heran karena memang keberadaan minimarket saat ini sudah menjamur di mana-mana, sehingga memudahkan khalayak untuk memenuhi kebutuhan bahan makanan mereka. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/electric-vehicle\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Perspektif Pasar soal Electric Vehicle atau Kendaraan Listrik<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preferensi Pembeli Saat Melakukan Grocery Shopping<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/08\/client-shopping-local-retailer.jpg\" alt=\"grocery shopping\" class=\"wp-image-42672\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/08\/client-shopping-local-retailer.jpg 800w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/08\/client-shopping-local-retailer-300x200.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/08\/client-shopping-local-retailer-768x512.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/08\/client-shopping-local-retailer-200x133.jpg 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: Freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Selain minimarket, beberapa tempat belanja lain yang menjadi pilihan responden untuk <em>grocery shopping <\/em>yaitu: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimarket (77%)<\/li>\n\n\n\n<li>Supermarket (58%)<\/li>\n\n\n\n<li>Toko bahan makanan di luar pasar (38%)<\/li>\n\n\n\n<li>Toko di dalam pasar (36%)<\/li>\n\n\n\n<li>Hypermarket (26%)<\/li>\n\n\n\n<li>E-groceries (aplikasi bahan makanan) (26%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan hasil <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping&amp;utm_id=blog&amp;utm_term=grocery-shopping&amp;utm_content=grocery-shopping\" target=\"_blank\" rel=\"noopener\" title=\"\">riset Populix<\/a><\/strong> dalam <em>report <\/em>yang bertajuk &#8220;<strong><a href=\"https:\/\/info.populix.co\/reports\/understanding-shopper-preferences-in-grocery-shopping?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping&amp;utm_id=blog&amp;utm_term=grocery-shopping&amp;utm_content=grocery-shopping\" target=\"_blank\" rel=\"noopener\" title=\"\">Understanding Shopper Preferences in Grocery Shopping<\/a><\/strong>&#8221; menyebutkan jika Indomaret dan Alfamart adalah <em>brand <\/em>teratas dalam kategori minimarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eksistensi Indomaret dan Alfamart serta layanan yang konsisten di seluruh jaringan lokasi yang luas berkontribusi pada popularitas dan pelanggan tetap mereka. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khalayak memilih untuk mengunjungi minimarket karena aksesibilitas, variasi produk, dan diskonnya. Khalayak menghabiskan sekitar Rp400.000 per kunjungan belanja yang menunjukkan bahwa <em>minimarket <\/em>merupakan tempat yang nyaman untuk <em>grocery shopping<\/em>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Frekuensi Belanj<\/strong>a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2-3 kali seminggu (24%)<\/li>\n\n\n\n<li>Sekali seminggu (27%)<\/li>\n\n\n\n<li>Sekali dua minggu (26%)<\/li>\n\n\n\n<li>Sekali sebulan (17%)<\/li>\n\n\n\n<li>Sekali dua bulan (1%)<\/li>\n\n\n\n<li>Sekali tiga bulan (1%)<\/li>\n\n\n\n<li>Jarang (3%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/job-mismatch\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Job Mismatch: Permasalahan Serius yang Perlu Diperhatikan<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Perbedaan Preferensi Tempat Grocery Shopping<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Minimarket <\/em>memang menjadi tempat<em> <\/em>belanja bahan makanan yang paling banyak dipilih responden. Namun, toko serba ada menjadi pilihan populer untuk berbelanja kebutuhan sehari-hari bagi semua kalangan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akan tetapi, pekerja kantoran dan orang yang memiliki anak cenderung lebih sering berbelanja di <em>hypermarket <\/em>dan menggunakan layanan<em> e-grocery <\/em>dibandingkan kelompok lainnya. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hal tersebut menunjukkan bahwa ada perbedaan preferensi di antara konsumen, sehingga membuka peluang untuk mengembangkan berbagai cara yang bisa memenuhi kebutuhan yang berbeda-beda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">***<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demikian gambaran terkait preferensi pembeli saat melakukan <em>grocery shopping <\/em>yang terdapat dalam <em>report <\/em>&#8220;<strong><a href=\"https:\/\/info.populix.co\/reports\/understanding-shopper-preferences-in-grocery-shopping?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping&amp;utm_id=blog&amp;utm_term=grocery-shopping&amp;utm_content=grocery-shopping\" target=\"_blank\" rel=\"noopener\" title=\"\">Understanding Shopper Preferences in Grocery Shopping<\/a><\/strong>&#8220;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk mengetahui lebih lengkap hasil <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping&amp;utm_id=blog&amp;utm_term=grocery-shopping&amp;utm_content=grocery-shopping\" target=\"_blank\" rel=\"noopener\" title=\"\">riset Populix<\/a><\/strong> terkait preferensi pembeli saat <em>grocery shopping<\/em>, Anda dapat mengunduh<em> report<\/em>-nya secara gratis! Pun jika Anda membutuhkan <em>insight<\/em> yang lebih detail, Anda dapat menghubungi <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping&amp;utm_id=blog&amp;utm_term=grocery-shopping&amp;utm_content=grocery-shopping\" target=\"_blank\" rel=\"noopener\" title=\"\">tim riset Populix<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.populix.co\/reports\/understanding-shopper-preferences-in-grocery-shopping?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=grocery-shopping-banner&amp;utm_id=blog&amp;utm_term=grocery-shopping-banner&amp;utm_content=grocery-shopping-banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-1024x235.jpg\" alt=\"download report populix\" class=\"wp-image-42226\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-1024x235.jpg 1024w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-300x69.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-768x176.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-1536x352.jpg 1536w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS-200x46.jpg 200w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/07\/telusuri-report_ARTICLE-BANNER_19-JUL_DOWNLOAD-REPORTS.jpg 1823w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/electric-vehicle\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Perspektif Pasar soal Electric Vehicle atau Kendaraan Listrik<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grocery shopping atau belanja bahan makanan telah menjadi aktivitas rutin khalayak dalam kehidupan sehari-hari, baik itu belanja di toko offline langsung maupun melalui toko online. Berdasarkan hasil survei Populix, selama beberapa bulan terakhir ternyata mayoritas responden survei mengaku lebih sering berbelanja bahan makanan di minimarket. Hal ini tidak heran karena memang keberadaan minimarket saat ini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"page_builder":"","footnotes":""},"categories":[41],"tags":[10],"class_list":["post-42663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-gaya-hidup"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/42663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/comments?post=42663"}],"version-history":[{"count":8,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/42663\/revisions"}],"predecessor-version":[{"id":45335,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/42663\/revisions\/45335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media\/42673"}],"wp:attachment":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media?parent=42663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/categories?post=42663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/tags?post=42663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}