{"id":43140,"date":"2025-04-24T02:15:58","date_gmt":"2025-04-24T02:15:58","guid":{"rendered":"https:\/\/info.populix.co\/articles\/?p=43140"},"modified":"2025-04-24T02:15:59","modified_gmt":"2025-04-24T02:15:59","slug":"kecantikan-dan-fashion","status":"publish","type":"post","link":"https:\/\/info.populix.co\/articles\/kecantikan-dan-fashion","title":{"rendered":"Preferensi Brand Kecantikan dan Fashion di Indonesia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Industri kecantikan dan <em>fashion <\/em>Indonesia menunjukkan potensi besar untuk terus berkembang. Apalagi didukung adanya inovasi teknologi, perubahan perilaku konsumen, serta tingkat kesadaran khalayak pada <em>brand <\/em>kecantikan dan <em>fashion <\/em>yang semakin tumbuh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di sisi lain, pasar kecantikan dan <em>fashion <\/em>saat ini sangat kompetitif, terlebih dengan hadirnya produk-produk baru yang terus bermunculan. Keberadaan poduk baru tersebut semakin memperketat persaingan antara <em>brand <\/em>lokal dan internasional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Brand <\/em>internasional memang lebih mendominasi di industri kecantikan dan <em>fashion<\/em>. Namun, nyatanya kini <em>brand <\/em>lokal pun tidak kalah saing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan hasil <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=kecantikan-dan-fashion&amp;utm_id=blog&amp;utm_term=kecantikan-dan-fashion&amp;utm_content=kecantikan-dan-fashion\" target=\"_blank\" rel=\"noopener\" title=\"\">riset Populix<\/a><\/strong>, menunjukkan tren yang semakin meningkat di mana konsumen Indonesia mulai lebih memilih produk lokal. Penasarankah seperti apakah hasil studi terkait industri kecantikan dan <em>fashion <\/em>tersebut?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preferensi Brand Kecantikan dan Fashion di Indonesia<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/09\/young-woman-carefully-examines-bottle-skincare-product-surrounded-by-many-other-bottles.jpg\" alt=\"kecantikan dan fashion\" class=\"wp-image-43150\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/09\/young-woman-carefully-examines-bottle-skincare-product-surrounded-by-many-other-bottles.jpg 800w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/09\/young-woman-carefully-examines-bottle-skincare-product-surrounded-by-many-other-bottles-300x200.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/09\/young-woman-carefully-examines-bottle-skincare-product-surrounded-by-many-other-bottles-768x512.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2024\/09\/young-woman-carefully-examines-bottle-skincare-product-surrounded-by-many-other-bottles-200x133.jpg 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: Freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Di antara merek lokal dan internasional, baik di sektor <em><strong><a href=\"https:\/\/info.populix.co\/articles\/ide-bisnis-skincare\/\" target=\"_blank\" rel=\"noopener\" title=\"\">skincare<\/a><\/strong><\/em> maupun <em>fashion<\/em>, menunjukkan kepercayaan konsumen terhadap produk dalam negeri yang lebih sesuai dengan kebutuhan dan preferensi mereka. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Merek Skincara Paling Disukai:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merek Lokal: 76%<\/li>\n\n\n\n<li>Merek Internasional: 24%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Merek Fashion Paling Disukai:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merek Lokal: 80%<\/li>\n\n\n\n<li>Merek Internasional: 20%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Faktor utama yang memengaruhi pemilihan <em>skincare <\/em>adalah kesesuaian produk dengan jenis kulit masing-masing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, izin dari BPOM juga menjadi faktor penting, mencerminkan kekhawatiran yang kuat terkait keamanan dan keabsahan produk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/grocery-shopping\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Survei Populix: Preferensi Pembeli Saat Grocery Shopping<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alasan Memilih Merek Kecantikan dan Fashion<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 Alasan Utama Memilih Merek Skincare<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67% cocok dengan jenis kulit<\/li>\n\n\n\n<li>52% memiliki izin edar dari BPOM<\/li>\n\n\n\n<li>49% harga terjangkau<\/li>\n\n\n\n<li>47% harga sesuai kualitas<\/li>\n\n\n\n<li>47% kualitas barang yang baik<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara itu, faktor utama yang memengaruhi pemilihan merek <em>fashion <\/em>adalah harga yang terjangkau, reputasi merek yang kuat, dan kualitas produk yang tinggi. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 Alasan Utama Memilih Merek Fashion <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% nilai sepadan dengan harga<\/li>\n\n\n\n<li>43% harga terjangkau<\/li>\n\n\n\n<li>42% merek tepercaya<\/li>\n\n\n\n<li>39% ukuran produk sesuai<\/li>\n\n\n\n<li>38% produk tahan lama<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk mengetahui lebih lanjut tentang tren terbaru dalam industri <em>beauty<\/em> dan <em>fashion<\/em> di Indonesia, Anda bisa langsung unduh <em>report <\/em>&#8220;<strong><a href=\"https:\/\/info.populix.co\/reports\/beauty-and-fashion-brands-in-indonesia?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=kecantikan-dan-fashion&amp;utm_id=blog&amp;utm_term=kecantikan-dan-fashion&amp;utm_content=kecantikan-dan-fashion\" target=\"_blank\" rel=\"noopener\" title=\"\">Market Insights and Strategic Opportunities for Beauty and Fashion Brands in Indonesia<\/a><\/strong>.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara itu, jika Anda membutuhkan<em> insight<\/em> yang lebih detail terkait bisnis kecantikan dan <em>fashion<\/em>, ataupun hal lainnya, Anda dapat menghubungi <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=kecantikan-dan-fashion&amp;utm_id=blog&amp;utm_term=kecantikan-dan-fashion&amp;utm_content=kecantikan-dan-fashion\" target=\"_blank\" rel=\"noopener\" title=\"\">tim riset Populix<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=kecantikan-dan-fashion-banner&amp;utm_id=blog&amp;utm_term=kecantikan-dan-fashion-banner&amp;utm_content=kecantikan-dan-fashion-banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1024x235.jpg\" alt=\"populix research service\" class=\"wp-image-44791\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1024x235.jpg 1024w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--300x69.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--768x176.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1536x352.jpg 1536w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--200x46.jpg 200w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya-.jpg 1823w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/electric-vehicle\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Perspektif Pasar soal Electric Vehicle atau Kendaraan Listrik<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industri kecantikan dan fashion Indonesia menunjukkan potensi besar untuk terus berkembang. Apalagi didukung adanya inovasi teknologi, perubahan perilaku konsumen, serta tingkat kesadaran khalayak pada brand kecantikan dan fashion yang semakin tumbuh. Di sisi lain, pasar kecantikan dan fashion saat ini sangat kompetitif, terlebih dengan hadirnya produk-produk baru yang terus bermunculan. Keberadaan poduk baru tersebut semakin [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":43151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"page_builder":"","footnotes":""},"categories":[43],"tags":[56],"class_list":["post-43140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-insight"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/43140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/comments?post=43140"}],"version-history":[{"count":11,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/43140\/revisions"}],"predecessor-version":[{"id":46115,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/43140\/revisions\/46115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media\/43151"}],"wp:attachment":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media?parent=43140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/categories?post=43140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/tags?post=43140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}