{"id":46483,"date":"2025-05-27T05:17:21","date_gmt":"2025-05-27T05:17:21","guid":{"rendered":"https:\/\/info.populix.co\/articles\/?p=46483"},"modified":"2025-05-27T05:18:15","modified_gmt":"2025-05-27T05:18:15","slug":"market-research-agency","status":"publish","type":"post","link":"https:\/\/info.populix.co\/articles\/market-research-agency","title":{"rendered":"Populix, Solusi Market Research Agency Indonesia Tepercaya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Di dunia bisnis yang kian kompetitif, keputusan berbasis data menjadi salah satu kunci utama untuk memenangkan pasar. Dalam kondisi ini, <em>market research agency<\/em> memiliki peran penting sebagai mitra strategis bagi berbagai jenis perusahaan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Market research agency <\/em>adalah lembaga atau perusahaan profesional yang menyediakan jasa riset pasar untuk membantu bisnis memahami target audiensnya. Selain itu, tentu saja bisa juga memahami tren pasar, preferensi konsumen, hingga <strong><a href=\"https:\/\/info.populix.co\/articles\/kompetitor-adalah\/\" target=\"_blank\" rel=\"noopener\" title=\"\">kompetitor bisnis<\/a><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan demikian, fungsi <em>market research <\/em>Indonesia sangat krusial untuk perkembangan dan kemajuan bisnis. Serta, di era yang semakin kompetitif ini, bisa dibilang jika bisnis atau perusahaan memang butuh menggunakan jasa <em>market research<\/em>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kegunaan Market Research Agency bagi Bisnis<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inilah berbagai manfaat yang bisa diraih bisnis dari peran <em>market research<\/em> untuk menunjang pertumbuhan dan keberhasilan strategi. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Identifikasi Peluang Pasar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui analisis tren, perilaku konsumen, dan celah di pasar, <em>research agency<\/em> dapat membantu bisnis menemukan peluang-peluang baru. Misalnya, tren makanan sehat yang terus meningkat bisa jadi peluang bagi pelaku usaha kuliner untuk menghadirkan produk berbasis bahan organik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Mengetahui Posisi Brand di Pasar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agensi riset pasar bisa membantu menilai bagaimana persepsi konsumen terhadap <em>brand<\/em> tertentu, baik dari segi <em>brand awareness<\/em>, <em><strong><a href=\"https:\/\/info.populix.co\/articles\/brand-image-adalah\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand image<\/a><\/strong><\/em>, hingga <em>brand loyalty<\/em>. Ini penting untuk mengetahui apakah strategi branding perusahaan sudah efektif atau perlu ditingkatkan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Memahami Kebutuhan dan Keinginan Konsumen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bisnis tidak bisa menebak-nebak apa yang diinginkan pasar. Melalui bantuan agensi riset, perusahaan bisa mengetahui secara spesifik apa yang dibutuhkan dan diharapkan oleh target konsumen. Misalnya, jenis produk, fitur yang disukai, hingga faktor apa yang memengaruhi keputusan pembelian.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Analisis Kompetitor<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak cukup hanya fokus ke dalam, bisnis juga perlu memahami posisi kompetitor. Agensi riset pasar dapat melakukan <em>benchmarking<\/em> dan <em>competitive analysis<\/em> untuk menunjukkan kekuatan dan kelemahan pesaing serta memberikan rekomendasi strategi untuk unggul di pasar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Mengurangi Risiko dalam Pengambilan Keputusan<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap keputusan bisnis mengandung risiko, terutama saat ingin merilis produk baru, masuk ke pasar baru, atau melakukan perubahan strategi. <em>Market research agency<\/em> membantu meminimalkan risiko tersebut dengan menyediakan data dan <em>insight<\/em> yang valid dan berbasis fakta lapangan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Mendukung Inovasi Produk maupun Layanan Bisnis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan<em> insight <\/em>dari riset pasar, perusahaan dapat menciptakan produk atau layanan yang lebih sesuai dengan kebutuhan pelanggan. Bahkan, bisa mendorong inovasi yang benar-benar dibutuhkan pasar, bukan sekadar ide yang menarik di atas kertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/penggunaan-qris-jadi-pilihan-digital-favorit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Penggunaan QRIS Jadi Pilihan Digital Favorit<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solusi Tepat Market Research Indonesia bagi Bisnis!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/market-research-consumer-information-needs-concept.jpg\" alt=\"market research agency\" class=\"wp-image-46511\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/market-research-consumer-information-needs-concept.jpg 800w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/market-research-consumer-information-needs-concept-300x200.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/market-research-consumer-information-needs-concept-768x512.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/market-research-consumer-information-needs-concept-200x133.jpg 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: Freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=market-research-agency&amp;utm_id=blog&amp;utm_term=market-research-agency&amp;utm_content=market-research-agency\" target=\"_blank\" rel=\"noopener\" title=\"\">Populix<\/a><\/strong>, merupakan solusi analisis riset pasar yang dapat diandalkan oleh bisnis di Indonesia. Populix memiliki berbagai solusi riset yang dapat disesuaikan dengan kebutuhan bisnis Anda, mulai dari wawasan pasar hingga analisis sosial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inilah beragam solusi riset yang dapat Anda manfaatkan dengan jasa Populix!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Riset Merek<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pelacakan Kesehatan Merek<\/li>\n\n\n\n<li>Studi Posisi Merek, Persepsi, dan Citra<\/li>\n\n\n\n<li>Studi Perilaku dan Permintaan Merek<\/li>\n\n\n\n<li>Persepsi Konsumen<\/li>\n\n\n\n<li>Studi Proposisi Nilai Merek<\/li>\n\n\n\n<li>Penggunaan dan Perilaku<\/li>\n\n\n\n<li>Kesadaran Konsumen<\/li>\n\n\n\n<li>Kesadaran Merek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Riset Produk<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uji Produk<\/li>\n\n\n\n<li>Uji Antarmuka Pengguna (UI) dan Pengalaman Pengguna (UX)<\/li>\n\n\n\n<li>Studi Sebelum Peluncuran Produk<\/li>\n\n\n\n<li>Pengujian Produk yang Terpusat<\/li>\n\n\n\n<li>Uji Konsep<\/li>\n\n\n\n<li>Pengecekan Penerimaan Produk<\/li>\n\n\n\n<li>Studi Penerimaan Harga<\/li>\n\n\n\n<li>Studi Alat Kesehatan<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Riset Iklan<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluasi Kampanye<\/li>\n\n\n\n<li>Studi Kesadaran Iklan<\/li>\n\n\n\n<li>Studi Evaluasi Iklan<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Riset Pasar<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market Sizing<\/li>\n\n\n\n<li>Tren Pasar dan Prospek Masa Depan<\/li>\n\n\n\n<li>Profil Demografi<\/li>\n\n\n\n<li>Memahami Peluang Pasar<\/li>\n\n\n\n<li>Memahami Pasar<\/li>\n\n\n\n<li>Segmentasi dan Persona Pengguna<\/li>\n\n\n\n<li>Market Share<\/li>\n\n\n\n<li>Competitive Landscape<\/li>\n\n\n\n<li>Studi Investasi<\/li>\n\n\n\n<li>Audit Toko<\/li>\n\n\n\n<li>Penetrasi dan Keinginan dari Pasar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Pengalaman Pengguna<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net Promotor Score<\/li>\n\n\n\n<li>Studi Kepuasan Pelanggan<\/li>\n\n\n\n<li>Exit Interviews<\/li>\n\n\n\n<li>Mystery Shopping<\/li>\n\n\n\n<li>Studi Preferensi Pelanggan<\/li>\n\n\n\n<li>Behavioural Study<\/li>\n\n\n\n<li>Akuisisi Pengguna<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Operasional Saja<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pengolahan Data dan Tabulasi<\/li>\n\n\n\n<li>Perekrutan Responden<\/li>\n\n\n\n<li>Pengambilan Data<\/li>\n\n\n\n<li>Panel Eksklusif<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Penelitian Sosial<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opini\/Sentimen Publik<\/li>\n\n\n\n<li>Dampak dan Evaluasi<\/li>\n\n\n\n<li>Survei Penilaian Kebutuhan<\/li>\n\n\n\n<li>Penelitian Perubahan Sosial dan Perilaku<\/li>\n\n\n\n<li>Survei Wawasan Media Sosial Terintegrasi<\/li>\n\n\n\n<li>Survei Preferensi Pemilih<\/li>\n\n\n\n<li>Pengembangan Indeks<\/li>\n\n\n\n<li>Survei Kepuasan Publik<\/li>\n\n\n\n<li>Survei Umpan Balik Penerima Manfaat<\/li>\n\n\n\n<li>Laporan CSR\/Keberlanjutan<\/li>\n\n\n\n<li>Survei Berbasis Isu<\/li>\n\n\n\n<li>Analisis SROI &amp; PR-ROI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/kecantikan-dan-fashion\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Preferensi Brand Kecantikan dan Fashion di Indonesia<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kapabilitas Populix sebagai Market Research Agency<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/top-viewtop-view-manager-employee-doing-teamwork-business-office-looking-charts-laptop-display-2.jpg\" alt=\"market research agency\" class=\"wp-image-46512\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/top-viewtop-view-manager-employee-doing-teamwork-business-office-looking-charts-laptop-display-2.jpg 800w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/top-viewtop-view-manager-employee-doing-teamwork-business-office-looking-charts-laptop-display-2-300x200.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/top-viewtop-view-manager-employee-doing-teamwork-business-office-looking-charts-laptop-display-2-768x512.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/05\/top-viewtop-view-manager-employee-doing-teamwork-business-office-looking-charts-laptop-display-2-200x133.jpg 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: Freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai perusahaan riset<em> <\/em>kredibel di Indonesia, <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=market-research-agency&amp;utm_id=blog&amp;utm_term=market-research-agency&amp;utm_content=market-research-agency\" target=\"_blank\" rel=\"noopener\" title=\"\">Populix<\/a><\/strong> telah memiliki pengalaman bertahun-tahun di industri riset pasar. Dengan demikian, tentu saja kebutuhan riset Anda akan ada di pihak yang tepat!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Survei Online<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai panel survei <em>online<\/em> terkemuka dengan responden beragam, Populix menawarkan pengumpulan data yang dapat diandalkan dan analisis mendalam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Wawancara Tatap Muka<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wawancara tatap muka yang dilakukan Populix mencakup berbagai survei<em> offline<\/em>, termasuk wawancara konsumen dan pakar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Wawancara Telepon<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bekerja sama dengan vendor lapangan terpilih, Populix juga dapat membantu Anda melakukan wawancara melalui telepon dengan sistem canggih yang memungkinkan Anda melacak progres panggilan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Observasi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metode observasi Populix akan membantu klien dalam melakukan studi etnografi, imersi, penghitungan lalu lintas, perilaku belanja, <em>mystery shopping<\/em>\/<em>calling<\/em>\/<em>travelling<\/em>, audit\/sensus ritel, dan masih banyak lagi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak luput, sebagai bentuk kredibilitas di bidang riset, Populix pun telah\u00a0bersertifikasi ESOMAR. Oleh karena itu, manfaatkan Populix untuk mendapatkan wawasan terbaik bagi bisnis Anda, serta buat keputusan lebih tepat!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hubungi langsung <strong><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=market-research-agency&amp;utm_id=blog&amp;utm_term=market-research-agency&amp;utm_content=market-research-agency\" target=\"_blank\" rel=\"noopener\" title=\"\">tim riset Populix<\/a><\/strong> jika Anda membutuhkan <em>market research agency<\/em> tepercaya di Indonesia. Sebab Populix, Next-gen Research for Today&#8217;s Market!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.populix.co\/product\/research-service?modal=contact&amp;utm_source=blog&amp;utm_medium=article&amp;utm_campaign=market-research-agency-banner&amp;utm_id=blog&amp;utm_term=market-research-agency-banner&amp;utm_content=market-research-agency-banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1024x235.jpg\" alt=\"populix research service\" class=\"wp-image-44790\" srcset=\"https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1024x235.jpg 1024w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--300x69.jpg 300w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--768x176.jpg 768w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--1536x352.jpg 1536w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya--200x46.jpg 200w, https:\/\/info.populix.co\/articles\/wp-content\/uploads\/2025\/02\/2_ARTICLE-BANNER_3-FEB_Butuh-Insight-Lebih-Detail-Kami-Solusinya-.jpg 1823w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca juga: <a href=\"https:\/\/info.populix.co\/articles\/perusahaan-riset-di-indonesia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">10 Perusahaan Riset di Indonesia, Terbesar &amp; Terpercaya!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di dunia bisnis yang kian kompetitif, keputusan berbasis data menjadi salah satu kunci utama untuk memenangkan pasar. Dalam kondisi ini, market research agency memiliki peran penting sebagai mitra strategis bagi berbagai jenis perusahaan. Market research agency adalah lembaga atau perusahaan profesional yang menyediakan jasa riset pasar untuk membantu bisnis memahami target audiensnya. Selain itu, tentu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":46510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"page_builder":"","footnotes":""},"categories":[5],"tags":[46],"class_list":["post-46483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-bisnis"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/46483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/comments?post=46483"}],"version-history":[{"count":9,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/46483\/revisions"}],"predecessor-version":[{"id":46514,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/46483\/revisions\/46514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media\/46510"}],"wp:attachment":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media?parent=46483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/categories?post=46483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/tags?post=46483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}