{"id":48364,"date":"2025-11-26T03:18:17","date_gmt":"2025-11-26T03:18:17","guid":{"rendered":"https:\/\/info.populix.co\/articles\/?p=48364"},"modified":"2025-11-26T03:18:18","modified_gmt":"2025-11-26T03:18:18","slug":"understanding-indonesias-young-generations-and-creator-economy-with-idn-mr","status":"publish","type":"post","link":"https:\/\/info.populix.co\/articles\/understanding-indonesias-young-generations-and-creator-economy-with-idn-mr","title":{"rendered":"Populix Case Study: Understanding Indonesia\u2019s Young Generations and Creator Economy with IDN (MR)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Populix partnered with IDN Research Institute to produce the <em>Indonesia Millennial and Gen Z Report (IMGR)<\/em> and <em>Indonesia Creator Marketing Report (ICMR)<\/em>\u2014two of Indonesia\u2019s most influential studies on young consumers and the creator economy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through multi-year, mixed-method research, Populix uncovered how Millennials and Gen Z shape culture, consumption, and digital innovation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The insights help brands, policymakers, and creators make data-driven decisions that resonate with today\u2019s most dynamic generations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Overview<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Populix has been the official research partner of <strong>IDN Research Institute<\/strong> in developing their flagship annual studies \u2014 the <em>Indonesia Millennial and Gen Z Report (IMGR)<\/em> and the <em>Indonesia Creator Marketing Report (ICMR)<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through IMGR, Populix uncovers the behaviors, aspirations, and challenges of Indonesia\u2019s Millennials and Gen Z\u2014two generations shaping the nation\u2019s social and economic landscape. Meanwhile, ICMR sheds light on the evolving creator ecosystem, providing valuable insights to help brands, creators, and businesses navigate and grow within the digital economy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Objectives<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore the behaviors, motivations, and lifestyle choices of Indonesian Millennials and Gen Z to help brands, policymakers, and educators connect with them more effectively.<\/li>\n\n\n\n<li>Identify key trends, platforms, and drivers defining the creator economy, and how they contribute to innovation and empowerment in the digital era.<\/li>\n\n\n\n<li>Offer actionable insights and guidance for building meaningful collaborations across sectors\u2014spanning marketing, commerce, education, and social impact.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Our Approach<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Populix applied a multi-year, mixed-methods approach combining quantitative and qualitative research. Each study involved nationally representative respondents and diverse perspectives\u2014from audiences and creators to brands and SMEs\u2014capturing a holistic view of Indonesia\u2019s youth and creator ecosystem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Key Outcomes<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Populix <\/strong>managed the end-to-end research process \u2014 from study design and fieldwork to analysis and insight delivery \u2014 in close collaboration with IDN and ICE. The resulting reports have been downloaded millions of times and are widely recognized as essential references for understanding the mindset and habits of Indonesia\u2019s younger generations, used by brands, institutions, academics, and various organizations alike.<\/li>\n\n\n\n<li><strong>IDN <\/strong>acknowledged Populix as their official research partner through multiple channels and invited Populix as a featured speaker at the <strong>Indonesia Millennial and Gen Z Summit 2024 (also known now as Indonesia Summit)<\/strong>, reinforcing our shared mission to shape a data-driven understanding of Indonesia\u2019s young generations and digital landscape.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Client Testimonial<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCollaborating with Populix over the past two years has been an exceptional experience for IDN. Populix not only brings strong research rigor and methodological excellence, but also a deep understanding of Indonesia\u2019s young generations and the evolving creator economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through IMGR and ICMR, Populix has helped us translate complex data into clear, relevant, and actionable insights for brands, creators, and policymakers. Their approach is consistently collaborative, structured, responsive, and highly effective in executing end-to-end research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are proud to have Populix as the official research partner of IDN Research Institute. This collaboration strengthens our shared mission to build a more data-driven understanding of Indonesia\u2019s youth and digital landscape.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marcella Anindita D. (Cella) <\/strong>&#8211; PR &amp; Partnership IDN<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Populix partnered with IDN Research Institute to produce the Indonesia Millennial and Gen Z Report (IMGR) and Indonesia Creator Marketing Report (ICMR)\u2014two of Indonesia\u2019s most influential studies on young consumers and the creator economy. Through multi-year, mixed-method research, Populix uncovered how Millennials and Gen Z shape culture, consumption, and digital innovation. The insights help brands, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"page_builder":"","footnotes":""},"categories":[43],"tags":[56],"class_list":["post-48364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-insight"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/48364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/comments?post=48364"}],"version-history":[{"count":2,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/48364\/revisions"}],"predecessor-version":[{"id":48367,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/posts\/48364\/revisions\/48367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media\/48366"}],"wp:attachment":[{"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/media?parent=48364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/categories?post=48364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.populix.co\/articles\/wp-json\/wp\/v2\/tags?post=48364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}