{"id":48390,"date":"2025-11-26T08:09:00","date_gmt":"2025-11-26T08:09:00","guid":{"rendered":"https:\/\/info.populix.co\/articles\/?p=48390"},"modified":"2025-11-26T08:09:01","modified_gmt":"2025-11-26T08:09:01","slug":"double-date-campaign-what-brands-need-to-know","status":"publish","type":"post","link":"https:\/\/info.populix.co\/articles\/double-date-campaign-what-brands-need-to-know","title":{"rendered":"Double Date Campaign: What Brands Need to Know"},"content":{"rendered":"\n

Double date campaigns, such as 11.11 and 12.12, have become a massive part of Indonesia’s e-commerce landscape. Every month, these campaigns are everywhere. Shopee, Lazada, and Tokopedia are all running similar flash sales and voucher drops.<\/p>\n\n\n\n

This raises critical questions about the true return on investment (ROI) and the impact on long-term brand health, demanding a closer look at whether these campaigns are still capable of capturing consumer attention and driving meaningful business results.<\/p>\n\n\n\n

Furthermore, brands must evaluate whether these campaigns contribute to sustainable growth or merely create a cycle of discount dependency. Are they still working? Or do these campaigns just make customers tired of the same old discount pattern?<\/p>\n\n\n\n

To understand the effectiveness of double-date campaigns in Indonesia, we conducted research through AskLumia.<\/p>\n\n\n\n

The Effectiveness of the Double Date Campaign in Indonesia<\/strong><\/h2>\n\n\n\n
\"Double
Source: Freepik<\/figcaption><\/figure>\n\n\n\n

AI-powered research tool AskLumia<\/a><\/strong> allows you to conduct research on any topic you\u2019re curious about, whether for personal, professional, or business needs. For this topic, we started the research with a simple prompt: \u201cAre Double-Date Campaigns Still Effective in the Indonesian Market?\u201d<\/p>\n\n\n\n

Core Research Findings<\/strong><\/h3>\n\n\n\n

To address the effectiveness of double-date campaigns in Indonesia, AskLumia<\/strong> provides a clear and compelling answer: double-date campaigns remain highly effective, driving major sales lifts, strong ROI, and significant traffic spikes. However, the intense competition and rising ad costs mean brands must have well-planned strategies for the campaign, channels, and operations.<\/p>\n\n\n\n

Here are some of the core findings:<\/p>\n\n\n\n