Apa itu PopSurvey?

Consumer behavior is one of the most critical factors that global and regional brands must understand before expanding into Southeast Asia (SEA), regardless of industry. While the region is often grouped as a single high-growth market, Southeast Asia is deeply diverse in terms of culture, values, income levels, and purchasing motivations. Brands that adopt a […]

Memahami etika penelitian mahasiswa sangat penting agar proses pengumpulan data penelitian melalui survei berjalan secara aman, transparan, dan menghargai hak setiap responden. Dalam penelitian mahasiswa, etika bukan hanya formalitas akademik, tetapi menjadi pondasi utama untuk menjaga kepercayaan responden sekaligus kualitas data yang dihasilkan. Dengan semakin banyaknya penggunaan platform survei online, mahasiswa perlu semakin sadar akan […]

FMCG Product categories represent everyday essentials that shape consumer life, from packaged foods and beverages to personal care and household cleaning items. These products are purchased frequently and move quickly off retail shelves, making them a core driver of consumer spending behavior. In Indonesia, this vital sector is experiencing a fascinating transformation, one that’s creating […]