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Verified Panels
Unmatched Regional Insight
Populix is Indonesian, Born and Raised.
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Cities and Districts across Indonesia
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Screening Criteria
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Satisfied Clients
Born in Indonesia, we understand the region like no other, from its cultural nuances to shifting consumer behaviors and economic trends. With deep market expertise, we help businesses and policymakers navigate Southeast Asia’s evolving landscape. As Indonesia approaches its Golden Age in 2045, data-backed decisions will be key to unlocking its full potential. Populix empowers leaders with the insights needed to drive innovation & growth in one of the world’s most dynamic economies.
Research & Technology
100% Researchers, 100% Tech Solutions Developers
Our journey began with democratizing research through technology. What started as a digital platform connecting decision-makers to real voices has evolved into a comprehensive research ecosystem. Today, Populix combines a legacy human-centric approach with technological innovation to deliver insights that are deeply human, scientifically sound, and high-quality, in order to drive strategic decision-making.
Industry-Specialized Services
Tailored Industry-Specialized Services
Whether helping an automotive company understand the emotional connection drivers have with their vehicles, enabling government agencies to design more effective public services, or supporting NGOs in measuring their social impact, Populix empowers strategic decisions and amplify their impact in one of the world’s most dynamic markets
Market Research
Delivering insights to help businesses understand consumers, track market trends, and optimize strategies for growth.
Policy & Society ResearchProviding research-backed analysis to guide policymakers, NGOs, and institutions in shaping impactful social initiatives and policies.
PopSurveyA self-service online survey platform that enables fast, reliable data collection for businesses, academics, and researchers.
Respondent OnlyOffering access to high-quality respondents and data collection tools for organizations conducting independent research.
Our Team
Meet Your Partner in Growth
Dr. Timothy AstanduChief Executive Officer
Eileen Kamtawijoyo, M.Phil.Chief Operating Officer
Jonathan Ardewanta Benhi, B.Sc.Chief Technology Officer
Indah TanipVP of Research
Industry SpecialistB2C, B2B, Retail, CPG, Tech Services, FinancialSusan Adi PutraAssc. Head of Quantitative Research
Industry SpecialistAutomotive, Consumer Goods, Financial Services, RetailFara MaswaraniQualitative Senior Research Manager
Industry SpecialistConsumer Good, Financial Services, Tech ServicesVivi ZabkieHead of Policy & Society Research
Industry SpecialistPolicy & Society ResearchNazmi TamaraPolicy and Society Research Manager
Industry SpecialistStatistical Analysis and Modelling, Policy Analysis, EconometricsAini Devi Agustian Associate Research Manager
Industry SpecialistApplied social research and impact evaluationESOMAR
Populix is ESOMAR-Certified
Populix is proud to be ESOMAR-certified, a recognition of our commitment to conducting research with the highest ethical and methodological standards, ensuring that every insight we deliver is rooted in credibility, transparency, and industry best practices.
FAQ
Frequently Asked Questions
What You Need to Know
What is Populix?
Populix is the go-to consumer insights service connecting individuals, MSME players, start-ups, local & multinational companies, and academics from various industries with respondents throughout Indonesia. We provide several services to help research and survey processes be carried out faster and in a more accessible and affordable way. Respondents who participate and complete studies in the Populix application will also get attractive rewards!
What kind of services can I get from Populix?
We offer end-to-end research services, starting from compiling the questions, recruiting respondents according to the client's research criteria and objectives, launching the research, analyzing data, to making conclusions and recommendations.
Who can create studies and conduct research with Populix?
Anyone can create studies and conduct research with Populix, from individuals, MSME players, start-ups, local & multinational companies, and academics. We support all quantitative and qualitative research, including product tests, UI/UX studies, brand health checks, etc.
Does Populix protect my personal data and information?
Populix is committed to maintaining and protecting the security of each of our respondents. We also strive to comply with all applicable laws and regulations regarding data protection and privacy.