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Populix Ungkap H-1 Minggu Puasa Menjadi Puncak Persiapan Menyambut Ramadan
Kurang dari satu minggu memasuki bulan Ramadan, umat Muslim di Indonesia melakukan persiapan menyambut Ramadan bulan suci penuh kemenangan ini. Studi terbaru Populix yang bertajuk “Welcoming Ramadan 2024: F&B Trend Movement and Financial Plan” mengungkap rata-rata masyarakat Indonesia melakukan empat aktivitas untuk mempersiapkan diri menyambut Ramadan, seperti membersihkan rumah (66%), membeli stok makanan (64%), membeli […]
How Cashback and Free Ongkir Shape Gen Z Shopping Behavior
Cashback rewards and free shipping have become popular promotion tools for online retailers right now, but do they actually build lasting loyalty with Gen Z shoppers? The answer is more complex than you might think.  While these incentives certainly drive purchases, understanding how and when they work and what really keeps Gen Z coming back […]
How Electric Vehicle Growth Is Changing Indonesia’s Market
Electric vehicle technology is reshaping Indonesia’s automotive landscape in ways no one expected a few years ago. For decades, the market has been dominated by Japanese brands, which have built an almost unshakeable reputation for quality, reliability, and high resale value. Toyota, Honda, and Mitsubishi weren’t just popular; they were the default choice for most […]