Melakukan studi di Populix akan memakan waktu berapa lama?

Populix partnered with IDN Research Institute to produce the Indonesia Millennial and Gen Z Report (IMGR) and Indonesia Creator Marketing Report (ICMR)—two of Indonesia’s most influential studies on young consumers and the creator economy. Through multi-year, mixed-method research, Populix uncovered how Millennials and Gen Z shape culture, consumption, and digital innovation. The insights help brands, […]

Satu hal yang sering menjadi kebingungan saat hendak memulai bisnis yaitu menentukan produk yang akan dijual. Menentukan produk bisnis memang harus dipikirkan secara matang. Produk yang Anda jual haruslah memiliki perbedaan dari kompetitor dan yang sudah ada saat ini. Atau setidaknya terdapat inovasi baru yang pada akhirnya membuat konsumen penasaran. Mengenal Produk Bisnis atau Usaha […]

Cashback rewards and free shipping have become popular promotion tools for online retailers right now, but do they actually build lasting loyalty with Gen Z shoppers? The answer is more complex than you might think.  While these incentives certainly drive purchases, understanding how and when they work and what really keeps Gen Z coming back […]