Marketing Solutions

Marketing consultancy grounded in brand, product, and consumer research to help brands navigate, penetrate, and grow in the world’s fastest-growing market.

Trusted by local and multinational companies
Tifa
Hyundai
Vital Strategies
FORWOT
Tifa
Hyundai
Vital Strategies
FORWOT
Tifa
Hyundai
Vital Strategies
FORWOT
KrediOne
Transjakarta
Dyandra
Realme
KrediOne
Transjakarta
Dyandra
Realme
KrediOne
Transjakarta
Dyandra
Realme
Solutions Lists

Marketing Solutions Service Offering

Brand & Asset Development

  • Brand Strategy
  • Brand Visual Identity
  • Brand Collaterals Developement
  • TVC Production
  • Product Photoshoot

Marketing & Lead Generation

  • Full Stack Digital Marketing
  • Acquisition Campaign
  • Populix IP Sponsorship
  • ATL (Media Buying)
  • BTL (Offline Activations)
  • KOL & Influencer Management

Public Relations, Thought Leadership, and Media

  • Communication Strategy
  • Media Outreach
  • Media Gathering
  • Media Monitoring & Social Media Listening
  • Whitepaper & Report Development
  • Articles & Infographics
Our Approaches

Research at Our Core

Every initiative starts and ends with clear, data-driven direction.
Stakeholder & audience mapping
Brand & market audit
Channel & strategy audit
Polling, surveys, and insight generation
Campaign evaluation & optimization
Case Studies

From Insights to Impacts

Helping organizations turn data into clear narratives, stronger visibility, deeper engagement, and measurable business outcomes
Indeks Keselamatan Jurnalis 2024
Tifa

Indeks Keselamatan Jurnalis 2024

Dissemination of the report through public discussion As part of the Safe Journalism Consortium with PPMN and HRWG, supported by the Dutch Embassy, the Tifa Foundation collaborates with Populix as a research partner to measure the 2024 Journalist Safety Index.

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Our Initiative:
  • Prepared of an index report involving 760 active journalists throughout Indonesia.
  • Public discussion and media briefing
  • Dissemination of press release
  • Infographics
  • Social media amplification via Instagram @populix.co
Our Result:
  • 200+ News articles
  • 50+ Attendees (consisting of presidential communications office representatives, and other stakeholders)
EV Dynamics: Unveiling Consumer Perspectives and Market Insights
FORWOT

EV Dynamics: Unveiling Consumer Perspectives and Market Insights

As Indonesia accelerates its transition toward clean energy, electric vehicles (EVs) emerge as a promising solution to reduce reliance on fossil fuels. The country’s growing middle class and large population position it as a highly attractive EV market. To explore this momentum, Populix collaborates with FORWOT in hosting a discussion on the current EV landscape, consumer insights, and future strategies.

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Our Initiative:
  • Hosted panel discussions with industry players
  • Media gathering
  • Dissemination of press release
  • Social media amplification
Our Result:

70+ total audience (brand and media representatives)

300+ media coverages

Emission Testing: An Effective Strategy to Combat Air Pollution
Vital Strategies

Emission Testing: An Effective Strategy to Combat Air Pollution

In collaboration with Vital Strategies and the Jakarta Environment and Forestry Service (DLHK), Populix carried out research to reveal the effectiveness of implementing emission test sanctions in Jakarta. In research and dissemination, Populix and Vital are supported by the Leaded Gasoline Elimination Committee Team (KPBB) and ITDP (Institute for Transportation & development Policy).

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Our Initiative:
  • Conducted the perception survey and problem mapping
  • Public discussion and media briefing
  • Dissemination of press release
  • Infographics & motion graphic video
  • Social media amplification via Instagram @populix.co
Our Result:
  • 70+ article publications in mass media
  • Placement of motion graphic videos on 20+ videotron in the Jakarta area and 10 TransJakarta
Our Team

Meet The Experts Behind The Insights

Putri Fitria
Putri FitriaMarketing Solutions Director
Patricia Saputra
Patricia SaputraMarketing Solutions Senior Manager
Kevin Purnama
Kevin PurnamaMarketing & PR Associate Manager
👋 Schedule a 1:1 Consultation
Populix | Research-Driven Marketing Solutions for Brands