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When grocery shopping, consumers make purchasing decisions within seconds. The way products are displayed on store shelves significantly impacts buying behavior. Factors such as visual focal points, packaging design, and product positioning influence how customers engage with products before choosing. Understanding these behavioral patterns is essential for brands and retailers to maximize sales opportunities. Key […]

Foreign digital services operating in Indonesia are facing a critical challenge related to user trust and platform safety. While platforms like TikTok, YouTube, and WhatsApp have high daily engagement, trust in these platforms is still relatively limited. Users are increasingly concerned about data privacy, misinformation, and hate speech.  This challenge becomes more complex due to […]

Suatu perusahaan perlu melaksanakan fungsi-fungsi manajemen untuk mencapai tujuannya. Perencanaan, pengaturan, dan pengorganisiran operasional organisasi maupun perusahaan dapat terwujud dan berjalan lancar dengan menerapkan 4 fungsi manajemen. Apa saja keempat fungsi tersebut? Berikut penjelasannya Apa Itu Manajemen? Manajemen berasal dari bahasa Perancis ‘menegement’ yang berarti seni untuk mengelola dan mengatur. Sedangkan secara universal, manajemen diartikan […]