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Consumer habits in Southeast Asia (SEA) are evolving at an unprecedented pace, transforming how people discover, evaluate, and purchase products across both online and offline channels. For global brands seeking to thrive in this vibrant region, understanding these evolving patterns is not optional; it’s essential. Southeast Asia (SEA) is home to nearly 700 million people […]

Validitas adalah sebuah istiah yang telah lazim diketahui. Definisi validitas menurut Kamus Besar Bahasa Indonesia (KBBI) yaitu sifat benar menurut bahan bukti yang ada, logika berpikir, atau kekuatan hukum; sifat valid; kesahihan. Sementara itu, mengutip laman Research Connections, validitas atau keabsahan adalah sejauh mana data dan hasil mencerminkan realitas secara akurat. Validitas mengacu pada konsep […]

Indonesia generates an extraordinary amount of digital data every day, from millions of social media interactions and e-commerce transactions to fast-changing cultural trends and regional market signals across more than 17,000 islands and 270 million consumers. AI data analysis plays a critical role in helping organizations make sense of this complex and fast-moving data landscape. […]