Ramadan serves not only as a time for consumers to pay closer attention to their needs and spending but also as a moment for them to be more selective in choosing brands worthy of their trust. Discover the key factors your brand needs to focus on to win over consumers during Ramadan.

Ramadan Brand Trust: What Builds and Breaks Consumer Confidence

This report reveals that while Sharia financial products are quite familiar to the public, the journey from awareness to actual usage does not always follow a direct path. Populix’s findings indicate that the greatest challenge facing Sharia finance today is convincing potential customers to adopt these products. Gain deeper insights into Sharia finance trends in Indonesia through this report!

Ramadan Islamic Finance: Awareness, Trust, and Adoption Gap

Ramadan is invariably associated with a surge in shopping activity and transactions. Through the 5th installment of Ramadan Consumer Landscape 2026, Populix examines how QRIS, e-wallets, and mobile banking have become integral to various consumer moments. Ranging from purchasing daily essentials to preparing for Eid al-Fitr.

From Daily Needs to Festive Spending: How Digital Payments Power Ramadan Consumption

Ramadan gifting demonstrates that the culture of giving is not only strengthens bonds, but also plays an integral role in business operations during the Ramadan season. Explore how the tradition drives economic activity across various sectors—ranging from FMCG, MSMEs, retail, and e-commerce to logistics.

From Tradition to Economic Force: The Rise of Ramadan Gifting in Indonesia

This report reveals how beauty products remain a part of consumers' routines, even as shopping priorities shift during Ramadan. More than just a consumption category, beauty has now become part of how consumers care for themselves, build self-confidence, and celebrate Ramadan and Eid.

Beyond Routine: How Ramadan Shapes Beauty and Self-Care Behavior

The second Ramadan Consumer Landscape 2026 series reveals how Fast-Moving Consumer Goods (FMCG) are consumed during the festive month. Including grocery spending focuses, brand loyalty challenges (as consumers are more eager to try), and how price and promotions shape shopping behavior.

Ramadan FMCG: A High-Volume Season Driven by Necessity, Not Indulgence

Telusuri bagaimana masyarakat Indonesia memandang dan mengalami isu keamanan siber, mulai dari kesadaran akan ancaman, praktik perlindungan online, hingga hambatan dalam penggunaan dan kepercayaan terhadap platform digital.

Ancaman Siber & Keamanan Digital di Indonesia

Ungkap tren interaksi masyarakat dengan bank digital, e-commerce, e-wallet, dan layanan digital lainnya, termasuk adopsi, hambatan, serta manfaat yang dirasakan dalam lanskap ekonomi digital yang terus berkembang.

Ekonomi Digital di Indonesia

Pahami kepemilikan asuransi kesehatan, tingkat kesadaran dan penggunaan aplikasi kesehatan, serta harapan masyarakat terhadap perlindungan tambahan dari asuransi kesehatan.

Keamanan Kesehatan di Indonesia

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