This report explores the key drivers behind young consumers’ brand loyalty, the profound impact of the creative industry, and the stakes for Indonesian brands. It also examines how marketing strategies and business models should adapt to this dynamic interplay between global influence and local identity, preparing for the market landscape of 2026. This report is organized into four major sections, each focusing on a key theme that reflects the current market dynamics and consumer mindset.

Full Report: How Pop Culture and Local Pride Shape Gen MZ Brand Loyalty

This whitepaper explores the key drivers behind young consumers’ brand loyalty, the profound impact of the creative industry, and the stakes for Indonesian brands. It also examines how marketing strategies and business models should adapt to this dynamic interplay between global influence and local identity, preparing for the market landscape of 2026. This whitepaper is organized into four major sections, each focusing on a key theme that reflects the current market dynamics and consumer mindset.

Whitepaper: How Pop Culture and Local Pride Shape Gen MZ Brand Loyalty

Kadang kala PHK menjadi keputusan bisnis yang tidak terelakkan. Dampaknya pun tidak hanya berhenti kepada korban PHK, namun juga kepada HR yang mengalami dilema antara empati dan keputusan bisnis, juga menimbulkan rasa cemas kepada karyawan yang tersisa. Riset berskala nasional hasil kerjasama Populix bersama KitaLulus ini mengupas perspektif PHK, baik dari kacamata pekerja maupun praktisi HR.

Studi Persepsi dan Tantangan Terhadap Pemutusan Hubungan Kerja

Take a look at how Indonesians engage with artificial intelligence (AI) in daily life, work, and feelings. Understand the pros and cons of indulging AI in everyday life, including people's expectation towards AI development.

AI in Everyday Life

As the Official Data Partner of Ideafest 2025, Populix presents highlights from two CASE STUDY sessions on performative content and cultural collaboration. The MoM report explores how the public distinguish genuine brand empathy from performative gestures, emphasizing that authenticity today stems from consistency, intention, and value alignment. It also outlines how brands can engage subcultures meaningfully by ensuring cultural fit, shared purpose, and long-term commitment

Populix x Ideafest 2025: Key Learnings for Modern Brands in Building Authentic Content & Cultural Collaboration

Do you know that gaming is the second most common hobby among Indonesians, only after listening to music? It is more popular than sports, shopping, or going out, showing how gaming has become part of everyday entertainment. Do you also know that 89% of today's gamers play games on their smartphones? Want to know more? Dive deeper into the Indonesian gaming trend 2025 through this report!

Gaming Behavior 2025

Telusuri bagaimana masyarakat Indonesia memandang dan mengalami isu keamanan siber, mulai dari kesadaran akan ancaman, praktik perlindungan online, hingga hambatan dalam penggunaan dan kepercayaan terhadap platform digital.

Ancaman Siber & Keamanan Digital di Indonesia

Ungkap tren interaksi masyarakat dengan bank digital, e-commerce, e-wallet, dan layanan digital lainnya, termasuk adopsi, hambatan, serta manfaat yang dirasakan dalam lanskap ekonomi digital yang terus berkembang.

Ekonomi Digital di Indonesia

Pahami kepemilikan asuransi kesehatan, tingkat kesadaran dan penggunaan aplikasi kesehatan, serta harapan masyarakat terhadap perlindungan tambahan dari asuransi kesehatan.

Keamanan Kesehatan di Indonesia

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