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Apakah saat ini Anda merasa galau, khawatir, ragu terhadap kemampuan diri, atau bingung menentukan arah hidup? Hal itu menandakan Anda sedang berada di fase quarter life crisis. Quarter life crisis adalah fenomena yang sering terjadi pada orang di usia 20 hingga 30 tahun. Adapun penyebabnya bisa beragam, mulai dari tekanan melihat pencapaian orang lain, menjalani […]

Populix partnered with IDN Research Institute to produce the Indonesia Millennial and Gen Z Report (IMGR) and Indonesia Creator Marketing Report (ICMR)—two of Indonesia’s most influential studies on young consumers and the creator economy. Through multi-year, mixed-method research, Populix uncovered how Millennials and Gen Z shape culture, consumption, and digital innovation. The insights help brands, […]

Brand strategy plays a critical role when companies expand into Southeast Asia (SEA), a region rich with opportunities yet highly diverse in culture, digital behavior, and consumer preferences.  SEA’s fast-growing population, strong mobile-first culture, and rising purchasing power attract businesses across industries, including FMCG, technology, retail, financial services, automotive, and more.  But while the region […]