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To effectively design targeted marketing campaigns for students and recent graduates, it is essential to understand the key factors influencing their purchasing decisions, especially for high-value products like smart home technology. As a generation that grew up with smartphones, became early adopters of technology, and is genuinely interested in making their lives more convenient, they […]

Pertanyaan survei merupakan elemen penting dalam penyusunan kuesioner skripsi yang sering kali masih menjadi kendala bagi mahasiswa. Banyak yang merasa kesulitan merumuskan pertanyaan yang tepat, sehingga data yang diperoleh berisiko tidak valid atau bahkan menimbulkan bias. Salah satu penyebab utamanya adalah pertanyaan yang dibuat terlalu rumit, ambigu, atau justru mencerminkan opini pribadi peneliti. Jika hal […]

When your phone rings and it’s a telemarketing call, how do you really feel? Do you feel excited and interested in the promotion they’re offering? Or do you instantly get anxious and start wondering where they got your number? With the rise of digital commerce and a clear consumer preference for online marketplaces and chat-based […]