Insight from Diverse Methodologies
From brand research all the way to social research, we can provide your business with various types of research methodologies, including quantitative and qualitative analysis.
Main Offer
What Will You Get?
With over 50 experienced researchers, obtain the best insights for your business and make decisions faster.
Thorough Business Report
Amidst dynamic industry landscapes, we can provide various comprehensive reports to guide you and your business to thrive in the market.
Industry Wide Coverage
With experience and partnerships in Indonesia, we provide in-depth industry trends and sentiment reports from comprehensive data collection.
Solutions
Our Team Capabilities
With years of experience in the market research industry, your research needs are in the right hands.
Online Survey
A leading online survey panel with a diverse respondent base, we offer reliable data collection and insightful analytics.
Face-to-Face Interview
Our face-to-face interviews cover any offline survey, covering both consumer and expert interviews.
Phone Interview
In collaboration with selected fieldwork vendors, we can also help you in doing phone interview with a sophisticated system that enables you to track call progress.
Observation
Our observation method will help you in doing studies like ethnography, immersions, traffic counting, shopper behaviour, mystery shopping, and retail audit / census.
and many more research capabilities to explore!
Solutions
Explore Our Research Solutions
Unlock research solutions tailored to your needs, from market insights to social analysis.
- Brand Research
- Product Research
- Ads Research
- Market Overview
- Customer Experience
- Service Only
- Social Research
Brand Health Tracking
Our Brand Health Tracking solutions enable you to keep a close eye on the health of your brand. We continually monitor and evaluate key brand metrics in order to deliver real-time insights. By monitoring brand health, you can quickly address issues, develop brand resiliency, and ensure your brand's continued strength and influence.
Value Proposition Study
Using a Value Proposition Study, uncover your products' or services' true potential. We delve deeply into what distinguishes your offerings from the competition, determine the unique value they bring to consumers, and assist you in crafting persuasive messaging that resonates with your target audience. This study ensures that your value proposition is perfectly aligned with your customers' requirements and desires, resulting in increased engagement and conversions.
Brand Positioning, Perception, and Image Study
This research concentrates on determining your brand's position in the market, how consumers perceive it, and the overall impression it conveys. By evaluating these factors, you can refine the positioning of your brand, make any necessary adjustments to consumer perceptions, and cultivate a powerful and positive brand image.
Usage & Attitude
The market position of your brand, how it is perceived, and the image it projects are crucial success factors. Our Brand Positioning, Perception, and Image Study evaluates these factors in order to assist you in refining your brand strategy, reshaping consumer perceptions, and cultivating a powerful and positive brand image.
Attitude & Acceptance Study
Our Attitude & Acceptance Study investigates consumer attitudes and their openness to new concepts, goods, or services. This research identifies the factors that influence acceptance and offers valuable insights for forming marketing and product development strategies.
Consumer Awareness
Ensure that your target audience is well-informed about your products and services by utilising our Consumer Awareness strategies. We execute campaigns and initiatives to increase potential consumers' awareness of your products or services, ensuring that your brand remains top-of-mind.
Consumer Perceptions
Utilising our Consumer Perceptions research, discover the perceptions and beliefs of your customers. This exhaustive analysis examines consumer attitudes, preferences, and the factors that influence their purchasing decisions. By gaining a comprehension of consumer perceptions, you can tailor your products, services, and messaging to effectively meet their needs.
Brand Awareness
Boost the visibility of your brand with our Brand Awareness strategies. We combine marketing and promotional strategies to increase brand recognition. By enhancing brand recognition, you can create a memorable impression in the minds of your target audience, thereby nurturing trust and brand loyalty.
Industry Reports
Industry reports are valuable for businesses, offering insights into market trends, competition, and opportunities, aiding strategic decision-making, and maintaining a competitive edge.
Consumer Reports
Consumer reports provide deep insights into preferences, behaviors, and purchasing patterns, helping tailor products, services, and marketing strategies to enhance customer satisfaction and drive business growth.
Social Sentiment Reports
Social sentiment reports provide valuable insights into public opinions and attitudes. By analyzing public sentiment, we can measure responses to policies, initiatives, or products, enabling better decision-making.
Who We Are
Get to Know Our Research Team
We understand that in a competitive market, businesses must continually adapt with a more personalized approach to meet customer needs.
Dedicated Research Team
Get to know our dedicated research team. They have diverse skills and experience to provide high-quality insights and solutions tailored to your needs.
Quantitative
Over 20 researchers specializing in quantitative analysis and data-driven insights.
Qualitative
Over 10 researchers specializing in qualitative analysis of human experiences and behaviors.
FAQ
Frequently Asked Questions
What You Need to Know
What is Populix?
Populix is the go-to consumer insights service connecting individuals, MSME players, start-ups, local & multinational companies, and academics from various industries with respondents throughout Indonesia. We provide several services to help research and survey processes be carried out faster and in a more accessible and affordable way. Respondents who participate and complete studies in the Populix application will also get attractive rewards!
What kind of services can I get from Populix?
We offer end-to-end research services, starting from compiling the questions, recruiting respondents according to the client's research criteria and objectives, launching the research, analyzing data, to making conclusions and recommendations.
Who can create studies and conduct research with Populix?
Anyone can create studies and conduct research with Populix, from individuals, MSME players, start-ups, local & multinational companies, and academics. We support all quantitative and qualitative research, including product tests, UI/UX studies, brand health checks, etc.
Does Populix protect my personal data and information?
Populix is committed to maintaining and protecting the security of each of our respondents. We also strive to comply with all applicable laws and regulations regarding data protection and privacy.