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EV market trends are gaining momentum not only globally but also in Indonesia. More EVs are appearing on the roads, and public interest in electric vehicle adoption continues to grow. However, this growing interest does not automatically translate into trust, especially for new foreign car brands entering the market. Indonesian consumers have spent decades relying […]

The Indonesian beauty industry is booming, with market projections showing explosive growth from $3.2 billion in 2024 to $5.5 billion by 2028. This rapid market growth is driven by a young, tech-savvy population that actively follows and engages with beauty trends. However, for new beauty brands, entering this market remains a significant challenge. The main […]

Brand monitoring fintech menjadi semakin penting karena reputasi sebuah perusahaan fintech bisa runtuh jauh sebelum masalah tersebut terlihat di data internal. Di tengah arus informasi yang cepat dan ekspektasi pengguna yang tinggi, perubahan kecil dalam persepsi publik dapat berkembang menjadi krisis reputasi jika tidak terdeteksi sejak awal. Oleh karena itu, market research hadir sebagai alat […]