Bagaimana cara saya membayar responden?

Dalam riset atau penelitian, kita sering mendengar kata bias. Namun, apa arti bias? Secara teknis, bias adalah kesalahan sistematis, di mana penelitian tertentu menyimpang dari temuan yang benar. Mengutip laman The Association for Qualitative Research, bias terjadi melaui kesalahan dalam cara wawancara ataupun pengambilan sampel. Faktor manusia dianggap sebagai pemicu dari terjadinya bias. Yuk, pahami […]

Running a small food business in Jakarta is often described as a story of resilience. Long hours, endless hustle, and the ability to “keep going” are seen as proof of success. But when you actually talk to micro, small, and medium businesses (MSMB )owners, resilience isn’t something they’re proud of. It’s something they have to […]

FMCG brands looking to expand in Southeast Asia often see Indonesia as one of the most promising markets. With more than 270 million people, a growing middle class, and strong consumer spending, Indonesia offers massive opportunities for regional expansion. However, winning Indonesia’s retail shelves is not as simple as replicating strategies that worked in other […]