Bagaimana saya dapat membuat studi dan melakukan riset di Populix?

In the age of endless scrolling, where TikTok trends emerge overnight and Instagram reels travel faster than TV commercials, it’s easy to assume that traditional out-of-home (OOH) advertising — billboards, banners, and videotrons — has lost its shine. Why compete with personalized, algorithm-driven feeds when everyone’s eyes are on their phones? Yet, our recent research […]

Conducting research, whether for academic purposes or business insights, always comes with one recurring challenge: finding the right survey respondents. Students working on their thesis or academic projects, and businesses seeking accurate market insights, often struggle with this step.  Without the right participants or respondents, research can easily lose its value. This challenge becomes even […]

Sudahkah Anda tahu tentang apa itu analisis univariat? Melansir laman Research Connections, analisis univariat adalah pemeriksaan sifat-sifat satu variabel saja dan bukan hubungan antar variabel. Umumnya analisis univariat dilakukan dengan memeriksa frekuensi respons atau nilai (hitungan dan distribusi frekuensi), satu atau lebih ukuran tendensi sentral (mode, mean, dan median) dan penyebaran respons atau nilai (range, […]