Bagaimana saya dapat memastikan bahwa jawaban yang diterima adalah asli dan tidak dimanipulasi?

Brand strategy plays a critical role when companies expand into Southeast Asia (SEA), a region rich with opportunities yet highly diverse in culture, digital behavior, and consumer preferences.  SEA’s fast-growing population, strong mobile-first culture, and rising purchasing power attract businesses across industries, including FMCG, technology, retail, financial services, automotive, and more.  But while the region […]

Sarana perbelanjaan dan pembayaran online yang semakin mudah diakses tanpa sadar mengakibatkan adanya fenomena impulse buying. Apa itu? Jadi sederhananya, impulse buying adalah istilah untuk menyebut sebuah keputusan tidak terencana yang tentunya terjadi secara tiba-tiba dalam membeli suatu barang. Nah, pernahkah Anda mengalaminya? Ternyata, impulse buying cukup berisiko buruk lho bagi kondisi finansial. Temukan alasan […]

In the first two articles of our series, we explored the essence of qualitative research and the core methods used to gather rich, detailed insights. Now, we turn our attention to the unique advantages that qualitative research offers, highlighting what it can unveil that quantitative research cannot. Qualitative research provides depth and context to our […]