Kapan saya menerima reward setelah menyelesaikan studi?

In the first two articles of our series, we explored the essence of qualitative research and the core methods used to gather rich, detailed insights. Now, we turn our attention to the unique advantages that qualitative research offers, highlighting what it can unveil that quantitative research cannot. Qualitative research provides depth and context to our […]

Apa yang ada di benak Anda ketika mendengar kata flagship? Yup, flagship adalah istilah yang identik dengan industri smartphone. Sebagai salah satu strategi pemasaran, produk flagship menyumbang pendapatan paling besar di suatu perusahaan. Sebenarnya apa itu flagship? Seperti apa ciri-ciri produk ini dan bagaimana cara perusahaan memasarkannya? Mari kita bahas satu per satu. Pengertian flagship […]

The market for personal care products in Indonesia is undergoing rapid change, particularly among young professionals who have their own ideas about what makes a product worth purchasing. For imported brands, success depends on understanding buyers who think carefully before spending their money. The biggest challenge is figuring out what “value-for-money” actually means to these […]