Saya telah membayar permohonan survei, tetapi pembayarannya belum diverifikasi oleh PopSurvey. Apa yang harus saya lakukan?

EV market trends are gaining momentum not only globally but also in Indonesia. More EVs are appearing on the roads, and public interest in electric vehicle adoption continues to grow. However, this growing interest does not automatically translate into trust, especially for new foreign car brands entering the market. Indonesian consumers have spent decades relying […]

Welcome to the first part of our four-part series dedicated to exploring the intricacies of qualitative research within the realm of market research. This journey will demystify the nuances and applications of qualitative methodologies, shedding light on how they complement quantitative approaches to provide deep insights into consumer behavior. Series Overview: In the realm of […]

Dalam riset atau penelitian, kita sering mendengar kata bias. Namun, apa arti bias? Secara teknis, bias adalah kesalahan sistematis, di mana penelitian tertentu menyimpang dari temuan yang benar. Mengutip laman The Association for Qualitative Research, bias terjadi melaui kesalahan dalam cara wawancara ataupun pengambilan sampel. Faktor manusia dianggap sebagai pemicu dari terjadinya bias. Yuk, pahami […]