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Running a small food business in Jakarta is often described as a story of resilience. Long hours, endless hustle, and the ability to “keep going” are seen as proof of success. But when you actually talk to micro, small, and medium businesses (MSMB )owners, resilience isn’t something they’re proud of. It’s something they have to […]

The Indonesian beauty market tells an interesting story. Consumers show genuine excitement for cosmetic products for self-improvement, social acceptance, and self-expression. However, there’s a real hesitation when it comes to actually trying something new.  These concerns come in many forms. Some customers are worried about allergic reactions, skin irritation, and product ineffectiveness, while others are […]

Meningkatkan customer experience adalah salah satu poin penting ketika Anda melakukan strategi pemasaran bisnis. Bisa dibilang, customer experience adalah sebuah langkah paling utama dalam upaya memikat hati para pelanggan Anda terhadap produk. Dengan memberikan pengalaman terbaik, pelanggan pun akan memiliki kesan atau nilai plus untuk bisnis Anda. Yuk, simak lebih jauh mengenai pengertian customer experience, […]