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In Indonesia’s busy supermarkets, product bundling has become the go-to strategy for driving sales and capturing consumer attention. However, despite being widely used, many retailers are not using it effectively. The challenge goes beyond simply placing a discount on combined products; it requires understanding what truly matters to Indonesian consumers, who increasingly expect personalization, convenience, […]

In today’s highly competitive market landscape, making informed decisions is more critical than ever. This is where a market research company becomes a valuable and essential partner. With professional expertise and access to advanced technology, a market research agency helps businesses navigate uncertainty and gain valuable insights that guide growth and innovation.  Whether you’re launching […]

Dr. Carol S. Dweck, seorang psikolog di Stanford University menyatakan bahwa pola pikir manusia terdiri dari dua, yaitu growth mindset dan fixed mindset. Menurutnya, bakat dan kemampuan yang hebat tak akan berarti apa-apa tanpa adanya keyakinan dari dalam diri. Jadi siapa sangka, ternyata soft skill satu ini juga punya peran penting pada kesuksesan seseorang. Lalu, […]