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Data kualitatif adalah salah satu jenis data dalam penelitian. Lain halnya dengan data kuantitatif yang berbentuk angka, data ini berbentuk narasi. Umumnya, data kualitatif digunakan untuk penelitian berkaitan dengan fenomena atau gejala sosial di mana memiliki pengaruh dalam suatu komunitas. Pada artikel ini, kita akan membahas lengkap seputar data kualitatif dan teknik analisisnya. Maka dari […]

Pop culture trends in Indonesia continue to evolve rapidly, driven by digital platforms, social media, and the creativity of younger generations. Pop culture (popular culture) has become an important reflection of social values, identity, and lifestyle in modern Indonesian society. One of the strongest drivers of pop culture trends in Indonesia is digital media. Social […]

To effectively design targeted marketing campaigns for students and recent graduates, it is essential to understand the key factors influencing their purchasing decisions, especially for high-value products like smart home technology. As a generation that grew up with smartphones, became early adopters of technology, and is genuinely interested in making their lives more convenient, they […]