The Winning Combo: Getting Customers and Keeping Them
Patricia Grace

The Winning Combo: Getting Customers and Keeping Them

11 bulan yang lalu 2 MENIT MEMBACA

In business, we often talk about marketing and product quality. Marketing gets people interested, but it’s the product that keeps them coming back. Finding the right balance between the two is crucial.

Marketing is like the spark that ignites interest. It gets people curious and willing to try something new. Through ads and promotions, brands catch people’s attention and make them want to give their products a shot. But if the product doesn’t live up to expectations, all that effort can go to waste.

Let’s take Gojek, for example. They changed the game in Indonesia with their ride-hailing and delivery services. Their catchy ads and deals made them famous, but what really sets them apart is how easy and reliable their app is. Booking a ride or ordering food is a breeze, and that’s what keeps customers coming back.

But here’s the thing: no amount of marketing can make up for a bad product. Customers today have plenty of options, and if a product doesn’t deliver, they’ll go somewhere else. That’s where product quality comes in.

Take a look at Sari Roti, a household name in Indonesia for bread and bakery products. They use smart marketing to get people interested, but what keeps customers loyal is their focus on quality. Their bread is always fresh, tasty, and made with top-notch ingredients. Whether it’s for breakfast or a snack, customers trust Sari Roti to deliver.

So, what’s the secret to keeping customers happy? It’s simple: keep learning about what they want. By staying up-to-date on trends and preferences, businesses can adapt and make sure their products hit the mark. This not only helps businesses grow but also builds a stronger bond with customers, leading to long-term success.

In the end, while marketing grabs attention, it’s the product that seals the deal. By finding the right balance and delivering value, brands can build lasting relationships with their customers.

riset pasar Populix

Related article: The Power of Storytelling: Why Brands That Tell Great Stories Win Big

Tags:
Artikel Terkait
4 Peluang Bisnis yang Mudah Dijalani dan Bermodal Kecil
Mencari peluang bisnis yang menjanjikan bukanlah hal sulit. Ya, meskipun Anda hanya diam di rumah, Anda tetap memiliki kesempatan untuk membangun bisnis tanpa hambatan. Tak butuh modal besar, hanya bermodal gadget dan koneksi internet, Anda sudah mampu meraup untung hingga jutaan per bulannya melalui bisnis rumahan tersebut. Penasaran apa saja contohnya? Yuk, intip daftarnya berikut! […]
Korelasi dalam Penelitian: Definisi, Cara Mengumpulkan Data Korelasional
Kata korelasi tentu sudah tidak asing didengar. Menurut Kamus Besar Bahasa Indonesia (KBBI), korelasi adalah hubungan timbal balik atau sebab-akibat. Lantas, apa yang dimaksud korelasi dalam penelitian atau riset? Melansir laman Research Connections, korelasi dalam proses penelitian yaitu sejauh mana dua variabel dikaitkan. Terkait itu, ada dua arah korelasi, yakni positif dan negatif. Simak penjelasannya […]
Content Marketing: Pengertian, Tujuan, Contoh & Manfaatnya
Content marketing adalah salah satu strategi efektif untuk menarik konsumen melalui platform digital. Ada berbagai jenis strategi pemasaran melalui konten yang bisa dilakukan di internet, mulai dari yang bersifat menghibur hingga edukatif.  Nah, melalui artikel ini Anda bisa mencari tahu lebih banyak tentang apa yang dimaksud dengan content marketing beserta contoh-contohnya. Yuk, simak! Apa Itu […]