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Consumer habits in Southeast Asia (SEA) are evolving at an unprecedented pace, transforming how people discover, evaluate, and purchase products across both online and offline channels. For global brands seeking to thrive in this vibrant region, understanding these evolving patterns is not optional; it’s essential. Southeast Asia (SEA) is home to nearly 700 million people […]

Penelitian kuantitatif membutuhkan metode pengumpulan data primer yang tepat agar hasilnya valid dan dapat dipercaya. Namun, banyak peneliti masih mengalami kesulitan dalam menentukan metode yang paling efektif digunakan.  Kesalahan dalam memilih metode dapat membuat data yang dikumpulkan menjadi tidak valid, tidak relevan, atau bahkan tidak bisa digunakan sama sekali. Oleh karena itu, pemililihan metode pengumpulan […]

Audience targeting is the foundation of a successful Southeast Asia (SEA) expansion strategy, particularly when Indonesia is your primary market entry point. As the largest economy and most populous country in SEA, Indonesia offers massive growth potential, but also complex challenges due to its diverse demographics, behaviors, and regional differences, for regional and global brands, […]