Saya telah membayar permohonan survei, tetapi pembayarannya belum diverifikasi oleh PopSurvey. Apa yang harus saya lakukan?

Consumer behavior is one of the most critical factors that global and regional brands must understand before expanding into Southeast Asia (SEA), regardless of industry. While the region is often grouped as a single high-growth market, Southeast Asia is deeply diverse in terms of culture, values, income levels, and purchasing motivations. Brands that adopt a […]

Consumer loyalty is a critical growth driver for brands operating in Southeast Asia (SEA), where competition is intense, and customer switching costs are low. In a region shaped by digital-first behavior, price awareness, and cultural diversity, loyalty is not guaranteed, but it must be earned continuously through value, trust, and experience. For businesses expanding or […]

Franchise atau waralaba adalah salah satu peluang usaha yang banyak diminati akhir-akhir ini. Apalagi cara memulai bisnis franchise pun dianggap efisien saat hendak memiliki bisnis baru. Pasalnya, sejumlah bisnis franchise telah memiliki ‘nama’ di pasaran sehingga Anda tidak perlu melakukan branding dari awal. Selain itu, bisnis franchise pun kerap kali sudah memiliki para pelanggannya sendiri. […]