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30 Juni 2025

Gen Z & Millennials Report Vol.3: Trends Shaping Digital Finance, F&B, and Skincare

Gen ZMillenials

About Report

Keep up with the rapidly-shifting consumer preferences in Indonesia, influenced by digital transformation, economic factors, and evolving lifestyle trends. Through this whitepaper, Populix dive deeper into three sectors which undergone significant changes, namely: digital finance, hip F&B, and skincare. Exploring how Millennials and Gen Z are shaping demand, prioritizing convenience, affordability, and inovation in their purchasing decission.

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