Solutions

Market Research

Understand, penetrate, and dominate Southeast Asia's dynamic economy with data-driven intelligence. Populix Market Research solutions deliver insights from brand, market, to product research, to drive smarter business decisions.

Solutions List

Market Research Solutions

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List of Solutions

Customer Experience

Enhance satisfaction and loyalty through customer insights by analyzing touchpoints & behavior to strengthen brand-customer relationships.

Net Promoter Score (NPS) Analysis

Understand the key to customer loyalty with our NPS Analysis. We measure your customers' likelihood to recommend your products or services through structured surveys, sentiment analysis, and trend tracking. By combining quantitative scoring with qualitative insights from interviews and behavioral research, we help you identify areas for improvement and optimize brand-customer relationships.

Customer Satisfaction Study

Satisfied customers are the foundation of a thriving business. Our Customer Satisfaction Study helps brands measure and enhance consumer loyalty by identifying pain points, unmet needs, and areas of satisfaction. Using structured surveys, sentiment analysis, and direct feedback collection, we provide a data-driven approach to improving retention and ensuring long-term advocacy.

Customer Behavior & Journey Study

The Customer Behavior & Journey Study provides a comprehensive analysis of consumer interactions across both physical and digital touchpoints, combining Mystery Shopping, Behavioral Analysis, to assess service quality, operational efficiency, and brand consistency. Through Eye-Tracking insights and Social Listening, we uncover how customers engage with brand touchpoints, while also decoding the psychological and emotional drivers behind their purchasing decisions.

Exit Interviews

Understanding why customers leave is just as important as knowing why they stay. Our Exit Interviews provide structured survey feedback and qualitative insights from departing customers, helping brands pinpoint issues affecting retention. We combine interviews, sentiment tracking, and behavioral analysis to uncover friction points and identify strategies to win back lost customers.

Industry

Explore Market Research Solution Based on Your Industry

Our Team

Meet the experts behind the insights

Indah Tanip

VP of Research

We have supported a wide range of industries, including Automotive, Fast-Moving Consumer Goods, Professional Services, Venture Capital & Investments, Banking & Fintech, and Information & Computer Technology, in staying ahead of the competition. Backed by a team of 50+ research and field experts, we provide comprehensive support, from market analysis and brand performance evaluation to product assessment, marketing strategy, and customer experience insights. Our end-to-end solutions cover everything from planning and execution to evaluation, helping businesses continuously adapt with a more personalized approach to meet evolving customer needs.

Susan Adi Putra

Associate Head of Quantitative Research

Industry SpecialistAutomotive, Consumer Goods, Financial Services, Retail

Fara Maswarani

Qualitative Senior Research Manager

Industry SpecialistConsumer Good, Financial Services, Tech Services

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