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Ramadan is one of the most important months for Indonesians. Given that the vast majority of Indonesians are Muslims, a large portion of the population celebrates Ramadan. Many different activities and routines are carried out during the Holy Month, including fasting, iftar gatherings, suhoor, and shopping for the Eid al-Fitr celebration. This leads to shifts in consumption patterns and spending habits. Thus, Populix conducted a survey of 1,022 Muslim respondents in Indonesia to capture their habits in preparing for Ramadan, such as food consumption, shopping behavior, and financial planning. Discover how Indonesians are gearing up for Ramadan 2024 and learn what your business should prepare for this festive season!