Ramadan is one of the most important months for Indonesians. Given that the vast majority of Indonesians are Muslims, a large portion of the population celebrates Ramadan. Many different activities and routines are carried out during the Holy Month, including fasting, iftar gatherings, suhoor, and shopping for the Eid al-Fitr celebration. This leads to shifts in consumption patterns and spending habits. Thus, Populix conducted a survey of 1,022 Muslim respondents in Indonesia to capture their habits in preparing for Ramadan, such as food consumption, shopping behavior, and financial planning. Discover how Indonesians are gearing up for Ramadan 2024 and learn what your business should prepare for this festive season!


Welcoming Ramadan 2024: F&B Trend Movement & Financial Plan

In today’s fast-paced era, consumers seek seamless and convenient options to fit their lifestyles, especially when preparing meals during Ramadan. With an increasing number of Indonesian consumers opting for ready-to-cook products to accommodate busy schedules and evolving nutritional preferences, this white paper delves into the growing popularity of ready-to-cook meals in Indonesia, particularly during the Ramadan season. It explores the significant market opportunities these trends present for businesses in the food industry.

[WHITEPAPER] - Fasting Made Easy: The Role of Ready-to-Cook Products in Simplifying Ramadan Meals

During Ramadan, shifts in consumer behavior extend beyond eating habits and financial spending. Observing changes in internet usage, media consumption, and the utilization of delivery services among Muslim consumers is also imperative. Our premium report reveals how content preferences change across different media platforms and the surge in demand for delivery services. By understanding these shifts, you can empower your business to adapt during this festive season.

[PREMIUM REPORT] - Industry Report Vol. 02 Ramadan 2024: Connectivity, Media Consumption, and Delivery Dynamic

The halal sector presents a unique appeal, particularly in nations where Muslim populations predominate, such as Indonesia. The Indonesian government also persists in fostering the expansion of Indonesia's halal industry and aims to make the country the Global Halal Hub by 2024. This report delves into the level of Indonesian consumers' understanding of the halal industry, the demand for halal products, and their awareness and opinions on the government's plan to make Indonesia the Global Halal Hub.

[PREMIUM REPORT] - Populix Industry Report Vol. 03 Industri Halal Indonesia

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