Understand how your brand is perceived in the market, track brand performance, and optimize positioning to build long-term loyalty.
Our Brand Health Tracking solutions enable you to continuously monitor the strength and perception of your brand. We track key brand health indicators, including awareness, reputation, trust, and competitive positioning, through real-time Social Listening. By combining this with survey-based brand perception tracking, we provide actionable insights that help you enhance brand resilience and long-term equity.
Uncover the true potential of your product or service with our Value Proposition Study. We delve deeply into what distinguishes your offerings from the competition, determine the unique value they bring to consumers to ensure your value proposition resonates with your target market and maximizes conversions.
Understanding how consumers perceive, use, and feel about your brand & product is essential for long-term success. Our Usage & Attitude (U&A) Study combines surveys, field research, and behavioral tracking, including Social Listening to analyze consumer motivations, decision-making factors, and evolving expectations. This research provides a deep dive into consumer perceptions, attitudes, and preferences, helping you tailor products, services, and messaging to meet their needs.
Our Brand Positioning & Image Study helps businesses refine their market standing by analyzing consumer perceptions, associations, and emotional connections compared to competitors. Through perception studies, interviews, and Media Monitoring, we gather real-time insights into how the brand is discussed in digital spaces. This research identifies your brand's position in the market, public perceptions, and opportunities for optimization.
VP of Research
Indah brings over 15 years of leadership in market research, with deep expertise across both consumer and business sectors. Her experience spans a wide range of industries, including retail, consumer packaged goods, financial services, and technology. She has led numerous regional and global studies, delivering actionable insights that support strategic growth, innovation, and customer-centric decision-making. Indah is recognized for her analytical rigor, cross-market perspective, and commitment to research excellence.
Assc. Head of Quantitative Research
Putra has over 13 years of experience in the market research industry, with a strong focus on quantitative methodologies across both offline and online platforms. He has led research across key sectors including automotive, consumer goods, financial services, and retail. His expertise spans a wide range of study types, including Brand Health Tracking (BHT), Retail Audit, Usage and Attitude, as well as New Product Launch and Evaluation. Putra is known for her structured approach and deep understanding of data-driven insights to support business growth.
Qualitative Senior Research Manager
With over 15 years of experience in marketing research and advertising, Fara Maswarani brings deep expertise in consumer insights, brand planning, and communication strategy. She has led numerous qualitative studies across various categories and has been instrumental in shaping communication strategies for above-the-line campaigns, activations, and digital initiatives. Fara combines strategic thinking with a nuanced understanding of consumer behavior to deliver impactful, insight-driven solutions.
VP of Research
Indah brings over 15 years of leadership in market research, with deep expertise across both consumer and business sectors. Her experience spans a wide range of industries, including retail, consumer packaged goods, financial services, and technology. She has led numerous regional and global studies, delivering actionable insights that support strategic growth, innovation, and customer-centric decision-making. Indah is recognized for her analytical rigor, cross-market perspective, and commitment to research excellence.
Assc. Head of Quantitative Research
Putra has over 13 years of experience in the market research industry, with a strong focus on quantitative methodologies across both offline and online platforms. He has led research across key sectors including automotive, consumer goods, financial services, and retail. His expertise spans a wide range of study types, including Brand Health Tracking (BHT), Retail Audit, Usage and Attitude, as well as New Product Launch and Evaluation. Putra is known for her structured approach and deep understanding of data-driven insights to support business growth.
Qualitative Senior Research Manager
With over 15 years of experience in marketing research and advertising, Fara Maswarani brings deep expertise in consumer insights, brand planning, and communication strategy. She has led numerous qualitative studies across various categories and has been instrumental in shaping communication strategies for above-the-line campaigns, activations, and digital initiatives. Fara combines strategic thinking with a nuanced understanding of consumer behavior to deliver impactful, insight-driven solutions.
