The Indonesian online sale season, popularly known as ‘Harbolnas,’ is known for overwhelming offers and purchases, presenting brands with a massive opportunity to acquire and engage customers.
The online shopping festival trend held during dates with double number combinations (e.g., 10.10, 11.11, 12.12) was lately being picked up by Indonesia’s online marketplaces, namely Shopee, Tokopedia, Lazada, etc.
As we are reaching the fourth quarter of 2022, Populix provides some insights on the 2022 Harbolnas Shopping Spree that you can use to maximize your strategy and seize opportunities during this festive season. In September 2022, we asked over 1,000 respondents via our mobile app to dive into the behavior and preferences of online shoppers in Indonesia. Download the report for free by completing the form on this page.