Keep up with the rapidly-shifting consumer preferences in Indonesia, influenced by digital transformation, economic factors, and evolving lifestyle trends. Through this whitepaper, Populix dive deeper into three sectors which undergone significant changes, namely: digital finance, hip F&B, and skincare. Exploring how Millennials and Gen Z are shaping demand, prioritizing convenience, affordability, and inovation in their purchasing decission.

Gen Z & Millennials Report Vol.3: Trends Shaping Digital Finance, F&B, and Skincare

Get to know the young consumers preference and trends in hip food and beverage. From brand choice & purchasing drivers, long-term success factors, local vs. international brands, health & future food trends, to brand & categories poised for growth. This report also shows difference nuances between gender and regions in Indonesia.

Millennials & Gen Z Report: Exploring the Hip F&B Phenomenon

This study explores skincare purchasing habits, brand preferences, and key factors influencing consumer choices among Gen Z and Millennials. The report also dwells deeper on regional preferences and gender differences in skincare usage and purchase. To access the full report, visit: populix.id/MZ_BEAUTY25.

Teaser - Millennials & Gen Z Report: Local vs. Global Skincare Trends and Market Shifts

This study explores skincare purchasing habits, brand preferences, and key factors influencing consumer choices among Gen Z and Millennials. The report also dwell deeper on regional preferences and gender differences in skincare usage and purchase.

Millennials & Gen Z Report: Local vs. Global Skincare Trends and Market Shifts

This report takes a deeper look on the preferences, motivations, and challenges of Indonesians, especially formal sector workers, who are interested in working abroad.  The report shows a high tendency of Indonesians, especially IT professionals, to work in Singapore compared to other SEA countries.


The Appeal of International Employment for Indonesian Job Seekers

Laporan ini melihat lebih dalam preferensi, motivasi, dan tantangan yang dihadapi warga negara Indonesia, khususnya pekerja sektor formal, yang tertarik untuk bekerja di luar negeri. Laporan ini menunjukkan kecenderungan yang tinggi dari orang Indonesia, khususnya pekerja IT, untuk bekerja di Singapura dibandingkan negara tetangga lainnya.

Daya Tarik Karier Internasional bagi Pencari Kerja Indonesia

Explore how Indonesians perceive and experience cybersecurity, from threat awareness and online safety practices to barriers in protection and trust in digital platforms.

Cyber Threats & Digital Safety in Indonesia

Uncover trends in how Indonesians interact with digital banks, e-commerce, e-wallets, and more, highlighting adoption, barriers, and perceived benefits in the evolving digital landscape.

Digital Economy in Indonesia

Gain insight into health insurance ownership, awareness and use of health apps, and what people expect from additional health coverage across different user segments.

Health Security in Indonesia

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