Boosted by a huge shift in consumer habits during the pandemic, quick commerce services are rapidly gaining traction in Indonesia. Gone are the days when one used to step out to buy groceries on a weekly or monthly basis from the nearest convenience store. Now, thanks to q-commerce services, consumers can enjoy the convenience of purchasing groceries from the comfort of their homes in just 30-45 minutes.
The novelty factor of q-commerce is quite strong, and consumers do like speed and convenience. But is quick commerce simply a trend fuelled by the demand during the pandemic, or is it here to stay?
Discover more about consumers’ opinions on this emerging q-commerce trend by downloading this report for free!