Today’s buyers are well informed and conscientious about current events, social and enviromental issues. They value and look for brands that have social and environmental purposes. Brands, therefore, face huge incentives to engage in some form of corporate social responsibility (CSR).
We recently released our newest report examining consumers’ perceptions towards corporate social responsibility (CSR) programs and the influence they have on purchasing behavior. More than 1,000 respondents were asked about their thoughts regarding various aspects of corporate social responsibility. Download your free copy of the report now!