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Premium Report
30 June 2025
Gen Z & Millennials Report Vol.3: Trends Shaping Digital Finance, F&B, and Skincare
Gen ZMillenials
关于报告
Keep up with the rapidly-shifting consumer preferences in Indonesia, influenced by digital transformation, economic factors, and evolving lifestyle trends. Through this whitepaper, Populix dive deeper into three sectors which undergone significant changes, namely: digital finance, hip F&B, and skincare. Exploring how Millennials and Gen Z are shaping demand, prioritizing convenience, affordability, and inovation in their purchasing decission.