Gaming behavior has evolved dramatically over the past few years, reflecting the growing role of digital entertainment in people’s daily lives.
What was once seen as a niche hobby is now a mainstream activity shared across generations and social groups. From casual mobile games to competitive esports, gaming has transformed into a powerful form of recreation, connection, and even self-expression.
In Indonesia, this shift is evident. The Populix “Gaming Behavior 2025” report reveals that gaming ranks among the most popular hobbies among Indonesians, after listening to music.
It is more popular than sports, shopping, or going out, showing how gaming has become part of everyday entertainment.
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Indonesians Show Strong Gaming Behavior

According to the Populix report, 42% of respondents have played games in the past three months. Most of them played using smartphones. Some also use laptops, desktops, or consoles, but mobile clearly dominates everyday gaming habits.
For many gamers, playing games isn’t just about entertainment. Beyond being a way to relax or escape daily routines, gaming has become a social activity that allows people to connect with others who share similar interests.
Through online multiplayer platforms, voice chats, and gaming communities, players can communicate, collaborate, and even build lasting friendships, often with people they have never met in person.
Interestingly, this social aspect of gaming has become one of the key reasons why many continue to play, as it fulfills not only their need for fun but also their sense of belonging and connection in the digital world.

As gaming continues to grow as a cultural and social phenomenon in Indonesia, understanding how and why people play has become increasingly important, not only for game developers and marketers but also for anyone interested in digital lifestyles.
The Populix “Gaming Behavior 2025” report offers a deeper look into these evolving habits, uncovering data on player demographics, motivations, and the trends shaping the future of gaming in Indonesia.
To explore the full insights and data behind these findings, download the “Gaming Behavior 2025” report for free and read the complete results.
If you’re looking for more insights on this or other topics, you can also conduct research with Populix. Don’t hesitate to contact us today to learn how we can help your business understand audiences better!

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