Apa itu PopCoins?

Consumer insight adalah salah satu komponen penting dalam aspek riset pasar yang harus dikuasai oleh perusahaan.  Adapun manfaat dari memperhatikan consumer insight adalah membantu perusahaan dalam memperoleh ide produk baru dan inspirasi komunikasi iklan. Selain itu, memahami kebutuhan pelanggan dari consumer insight juga dapat membuat loyalitas mereka meningkat. Menarik sekali, bukan? Yuk, ketahui apa manfaat […]

AI now fundamentally changes the market research paradigm. An AI research assistant doesn’t simply accelerate traditional methods; it operates on an entirely different level. According to Research World, AI analyzes data 100 times faster than manual methods, delivering insights in hours or minutes, while manual research takes weeks. Beyond speed, HubSpot reports that AI can […]

Foreign companies entering Indonesia often face a puzzling challenge. Despite having successful strategies that work across Asia, they struggle to understand why their campaigns fall flat and why Indonesian consumers behave so unpredictably. In these situations, a business intelligence tool becomes essential, helping companies decode local consumer behavior and avoid costly mistakes. The reality is […]