Apa itu PopCoins?

Digitalization has significantly changed how brands connect with their audiences, from hosting online events, building online communities, to creating digital spaces where followers can interact daily. This digital shift has changed everything. It helps brands reach more people, interact with them directly, and stay consistently engaged, all while spending much less than traditional marketing. However, […]

In the first two articles of our series, we explored the essence of qualitative research and the core methods used to gather rich, detailed insights. Now, we turn our attention to the unique advantages that qualitative research offers, highlighting what it can unveil that quantitative research cannot. Qualitative research provides depth and context to our […]

Salah satu langkah awal ketika Anda ingin memulai bisnis dari nol adalah dengan cara riset produk. Ya, menjalankan bisnis tentu tidak bisa sembarangan, bukan? Anda perlu mengidentifikasi dengan baik jenis produk apa yang saat ini sedang laris atau memiliki peluang pasar menjanjikan, tetapi memiliki kompetisi yang rendah sehingga dapat mendatangkan keuntungan. Lantas, bagaimana cara riset […]