Berapa banyak studi yang bisa saya ikuti?

Anda pasti sering mendengar istilah observasi. Namun, apa itu observasi? Menurut Kamus Besar Bahasa Indonesia (KBBI), observasi adalah peninjauan secara cermat. Selain itu, observasi pun dapat diartikan sebagai kegiatan yang patut Anda pahami jika ingin melakukan penelitian terhadap suatu objek. Teknik ini dapat membantu Anda mengumpulkan berbagai data primer atau informasi penting untuk tujuan tertentu. […]

Launching a product launch in Southeast Asia (SEA) requires more than a great idea and good timing; it demands a deep, data-backed understanding of the region’s fast-changing consumer landscape. With diverse cultures, purchasing behaviors, digital adoption levels, and economic conditions, SEA is one of the most dynamic markets in the world. This makes market research […]

Double date campaigns, such as 11.11 and 12.12, have become a massive part of Indonesia’s e-commerce landscape. Every month, these campaigns are everywhere. Shopee, Lazada, and Tokopedia are all running similar flash sales and voucher drops. This raises critical questions about the true return on investment (ROI) and the impact on long-term brand health, demanding […]