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Anda yang bekerja dalam dunia marketing atau pemasaran, mungkin sudah tidak asing lagi dengan brand performance. Brand performance adalah sebuah istilah yang berkaitan dengan kinerja atau performa suatu merek, berfokus pada peningkatan reputasi dari merek tersebut. Brand performance pastinya juga merujuk pada tujuan perusahaan. Semakin baik brand performance suatu bisnis, maka konsumen atau pelanggan semakin […]

The Indonesian beauty industry is booming, with market projections showing explosive growth from $3.2 billion in 2024 to $5.5 billion by 2028. This rapid market growth is driven by a young, tech-savvy population that actively follows and engages with beauty trends. However, for new beauty brands, entering this market remains a significant challenge. The main […]

In today’s highly competitive market landscape, making informed decisions is more critical than ever. This is where a market research company becomes a valuable and essential partner. With professional expertise and access to advanced technology, a market research agency helps businesses navigate uncertainty and gain valuable insights that guide growth and innovation.  Whether you’re launching […]