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The rapid growth of the Electric Vehicle (EV) market in Indonesia is one of Southeast Asia’s most exciting transformations. As the country pivots toward greener transportation, the Indonesian government offers special incentives for EV purchases, making these cars an increasingly attractive option for Indonesians, including young families. While they are interested in the environmental benefits […]

Riset atau penelitian haruslah dilakukan dengan tepat dan akurat, oleh karena itu dalam prosesnya ada yang namanya member check. Member check adalah proses validasi temuan atau hasil penelitian dengan informan yang terlibat. Melansir Robert Wood Johnson Foundation, proses ini dapat dilakukan secara formal maupun informal karena peluang untuk pemeriksaan anggota dapat muncul selama pengamatan ataupun […]

Gen Z is becoming the most influential generation today, and this has put them in the spotlight, including how they select fashion products for their everyday wear. Their decision-making process is often not driven by a single factor. Digital influences social media, personal preferences, ethical values, and other considerations, all play a role in shaping […]