In recent years, Indonesia’s market has been flooded with local beauty companies. Not only some well-known big players, but indie cosmetics and skincare labels are now also dominating the industry. Those locally-made products come in pretty packaging and offer great quality, which is almost comparable to famous foreign brands. On top of that, they are designed to fit the skin conditions experienced by Indonesians.

Through this report, Populix aimed to capture their behavior toward homegrown beauty products. You can download your free copy of the report by completing the form on this page.