The rapid internet penetration and digital acceleration have prompted a shift in how Indonesians consume information, find entertainment and do transactions. It also gives birth to a new trend known as omnichannel marketing. Therefore, in this rapidly changing market, it is crucial to understand who our audiences are and how to communicate with them, at the right time, with the right channel.

To understand how omnichannel digital consumption in this era, please download the report for the full results. Completing a form on this page and you will get the report for free!