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29 July 2026
From Daily Needs to Festive Spending: How Digital Payments Power Ramadan Consumption
RamadanMarketingShoppingHalal MarketHalal IndustryRamadhanMillenialsGen ZFinance
About Report
Ramadan is invariably associated with a surge in shopping activity and transactions. Through the 5th installment of Ramadan Consumer Landscape 2026, Populix examines how QRIS, e-wallets, and mobile banking have become integral to various consumer moments. Ranging from purchasing daily essentials to preparing for Eid al-Fitr.