Populix x Ideafest 2025: Key Learnings for Modern Brands in Building Authentic Content & Cultural Collaboration

About Report

As the Official Data Partner of Ideafest 2025, Populix presents highlights from two CASE STUDY sessions on performative content and cultural collaboration. The MoM report explores how the public distinguish genuine brand empathy from performative gestures, emphasizing that authenticity today stems from consistency, intention, and value alignment. It also outlines how brands can engage subcultures meaningfully by ensuring cultural fit, shared purpose, and long-term commitment