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24 June 2026

The Ramadan Wallet: How Indonesians Plan, Spend, and Give

Gen ZMillenialsHalal MarketRamadhanHalal IndustryShopping

About Report

The first series of Ramadan Consumer Landscape 2026 reveals interesting dynamics amidst the pressure on essential needs prices, which increase during Ramadan. This report shows how Indonesian Gen Z and Millennial women adjust their financial strategies during Ramadan, while still allocating some budgets for charity and festivities.

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