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This article is grounded in a qualitative research study conducted by Populix, leveraging the firm’s deep expertise in uncovering consumer motivations, behaviors, and cultural nuances through qualitative methodologies. The study aimed to explore Indonesian consumers’ perceptions of skin health and their attitudes toward antiseptic soap usage—an area best understood through in-depth, context-rich inquiry. To capture […]

Conducting research, whether for academic purposes or business insights, always comes with one recurring challenge: finding the right survey respondents. Students working on their thesis or academic projects, and businesses seeking accurate market insights, often struggle with this step.  Without the right participants or respondents, research can easily lose its value. This challenge becomes even […]

Penelitian evaluatif atau evaluation research adalah jenis penelitian yang digunakan untuk mengevaluasi produk atau konsep, serta mengumpulkan data untuk membantu meningkatkan penelitian Anda. Penelitian evaluatif memiliki banyak manfaat, seperti dapat mengidentifikasi apakah suatu produk berfungsi sebagaimana mestinya atau tidak, dan mengungkap area untuk diperbaiki. Mengenal Evaluation Research Apa itu evaluation research? Mengutip laman Maze, penelitian […]