Siapa saja yang dapat membuat studi dan melakukan riset di Populix?

Fenomena FOMO atau Fear of Missing Out semakin sering dirasakan masyarakat saat ini. Misalnya, rasa cemas muncul ketika Anda takut ketinggalan momen penting, seperti flash sale di tanggal kembar, tiket konser yang habis hanya dalam beberapa menit, hingga produk yang mendadak viral karena digunakan oleh idola populer. Situasi-situasi tersebut biasanya membuat konsumen terdorong untuk mengambil […]

In Indonesia’s busy supermarkets, product bundling has become the go-to strategy for driving sales and capturing consumer attention. However, despite being widely used, many retailers are not using it effectively. The challenge goes beyond simply placing a discount on combined products; it requires understanding what truly matters to Indonesian consumers, who increasingly expect personalization, convenience, […]

Double date campaigns, such as 11.11 and 12.12, have become a massive part of Indonesia’s e-commerce landscape. Every month, these campaigns are everywhere. Shopee, Lazada, and Tokopedia are all running similar flash sales and voucher drops. This raises critical questions about the true return on investment (ROI) and the impact on long-term brand health, demanding […]