Siapa saja yang dapat membuat studi dan melakukan riset di Populix?

To effectively design targeted marketing campaigns for students and recent graduates, it is essential to understand the key factors influencing their purchasing decisions, especially for high-value products like smart home technology. As a generation that grew up with smartphones, became early adopters of technology, and is genuinely interested in making their lives more convenient, they […]

Strategi pricing atau strategi penetapan harga menjadi salah satu faktor paling krusial bagi brand FMCG di tengah perubahan perilaku konsumen yang semakin sensitif terhadap harga. Kenaikan biaya hidup, inflasi, dan banyaknya pilihan produk membuat konsumen semakin rasional dalam mengambil keputusan pembelian. Di industri FMCG (Fast-Moving Consumer Goods) yang sangat kompetitif, harga sering kali menjadi pembeda […]

Generation Z has many unique traits that make it the most influential generation today. Unlike older generations, they use digital platforms and social media to shape market trends and influence brand reputations like never before. One example is their purchasing behavior, including their preference for eco-friendly products. Here’s where it gets interesting: while they care […]