This report reveals that while Sharia financial products are quite familiar to the public, the journey from awareness to actual usage does not always follow a direct path. Populix’s findings indicate that the greatest challenge facing Sharia finance today is convincing potential customers to adopt these products. Gain deeper insights into Sharia finance trends in Indonesia through this report!

Ramadan Islamic Finance: Awareness, Trust, and Adoption Gap

Ramadan is invariably associated with a surge in shopping activity and transactions. Through the 5th installment of Ramadan Consumer Landscape 2026, Populix examines how QRIS, e-wallets, and mobile banking have become integral to various consumer moments. Ranging from purchasing daily essentials to preparing for Eid al-Fitr.

From Daily Needs to Festive Spending: How Digital Payments Power Ramadan Consumption

Ramadan gifting demonstrates that the culture of giving is not only strengthens bonds, but also plays an integral role in business operations during the Ramadan season. Explore how the tradition drives economic activity across various sectors—ranging from FMCG, MSMEs, retail, and e-commerce to logistics.

From Tradition to Economic Force: The Rise of Ramadan Gifting in Indonesia

This report reveals how beauty products remain a part of consumers' routines, even as shopping priorities shift during Ramadan. More than just a consumption category, beauty has now become part of how consumers care for themselves, build self-confidence, and celebrate Ramadan and Eid.

Beyond Routine: How Ramadan Shapes Beauty and Self-Care Behavior

The second Ramadan Consumer Landscape 2026 series reveals how Fast-Moving Consumer Goods (FMCG) are consumed during the festive month. Including grocery spending focuses, brand loyalty challenges (as consumers are more eager to try), and how price and promotions shape shopping behavior.

Ramadan FMCG: A High-Volume Season Driven by Necessity, Not Indulgence

This report marks the starting point for a broader, multi-category brand evaluation using brand equity as the main analytical framework. As markets evolve and more brand owners participate, the brand list and coverage may be expanded and updated in future editions.
Categories: ICE motorcycle, e-wallet, bottled mineral water, instant noodles, skincare products, hip coffee.

Populix Brand Trax: Indonesia Best Brand 2026

Explore how Indonesians perceive and experience cybersecurity, from threat awareness and online safety practices to barriers in protection and trust in digital platforms.

Cyber Threats & Digital Safety in Indonesia

Uncover trends in how Indonesians interact with digital banks, e-commerce, e-wallets, and more, highlighting adoption, barriers, and perceived benefits in the evolving digital landscape.

Digital Economy in Indonesia

Gain insight into health insurance ownership, awareness and use of health apps, and what people expect from additional health coverage across different user segments.

Health Security in Indonesia

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