Take a look at how Indonesians engage with artificial intelligence (AI) in daily life, work, and feelings. Understand the pros and cons of indulging AI in everyday life, including people's expectation towards AI development.

AI in Everyday Life

As the Official Data Partner of Ideafest 2025, Populix presents highlights from two CASE STUDY sessions on performative content and cultural collaboration. The MoM report explores how the public distinguish genuine brand empathy from performative gestures, emphasizing that authenticity today stems from consistency, intention, and value alignment. It also outlines how brands can engage subcultures meaningfully by ensuring cultural fit, shared purpose, and long-term commitment

Populix x Ideafest 2025: Key Learnings for Modern Brands in Building Authentic Content & Cultural Collaboration

Do you know that gaming is the second most common hobby among Indonesians, only after listening to music? It is more popular than sports, shopping, or going out, showing how gaming has become part of everyday entertainment. Do you also know that 89% of today's gamers play games on their smartphones? Want to know more? Dive deeper into the Indonesian gaming trend 2025 through this report!

Gaming Behavior 2025

Take a deeper look into the travel habits of Singaporean tourists. Starting from their motivations & considerations, frequency & preferences, to budgeting. The research involved 500 Singaporeans, predominantly 26-45 years old, representing Singapore's working demographic. Most are married with children and from higher-income brackets, reflecting family-oriented and financially independent views.

Singaporean Outbound Tourism & Opportunities for Indonesia

Uncover the podcast listening habits in Indonesia. Get to know the podcast's audience identifications, genre preferences, and ideal duration. Including different preference of video and audio-only contents.

How People Enjoy Podcast in Daily Life

Take a glance at the snapshot of how Indonesians feel and act in today's economy. Gathered from 1,100 consumers across Indonesia, this index highlights the young Indonesian voice, whose daily experiences and decisions shape the current consumer landscape. Slicing the sentiment based on regions, genders, SECs, occupations, and age groups.

Populix Consumer Confidence Index 2025

Explore how Indonesians perceive and experience cybersecurity, from threat awareness and online safety practices to barriers in protection and trust in digital platforms.

Cyber Threats & Digital Safety in Indonesia

Uncover trends in how Indonesians interact with digital banks, e-commerce, e-wallets, and more, highlighting adoption, barriers, and perceived benefits in the evolving digital landscape.

Digital Economy in Indonesia

Gain insight into health insurance ownership, awareness and use of health apps, and what people expect from additional health coverage across different user segments.

Health Security in Indonesia

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