Targeting the right audience can make or break an event. This report reveals how working professionals select which events to attend — from format and scheduling preferences to engagement and spending behaviors. Use these insights to refine your event marketing strategy, optimize planning decisions, and unlock stronger monetization potential.

Winning the Professional Audience: Event Preferences and Attendance Insights

This report explores the key drivers behind young consumers’ brand loyalty, the profound impact of the creative industry, and the stakes for Indonesian brands. It also examines how marketing strategies and business models should adapt to this dynamic interplay between global influence and local identity, preparing for the market landscape of 2026. This report is organized into four major sections, each focusing on a key theme that reflects the current market dynamics and consumer mindset.

Full Report: How Pop Culture and Local Pride Shape Gen MZ Brand Loyalty

This whitepaper explores the key drivers behind young consumers’ brand loyalty, the profound impact of the creative industry, and the stakes for Indonesian brands. It also examines how marketing strategies and business models should adapt to this dynamic interplay between global influence and local identity, preparing for the market landscape of 2026. This whitepaper is organized into four major sections, each focusing on a key theme that reflects the current market dynamics and consumer mindset.

Whitepaper: How Pop Culture and Local Pride Shape Gen MZ Brand Loyalty

Kadang kala PHK menjadi keputusan bisnis yang tidak terelakkan. Dampaknya pun tidak hanya berhenti kepada korban PHK, namun juga kepada HR yang mengalami dilema antara empati dan keputusan bisnis, juga menimbulkan rasa cemas kepada karyawan yang tersisa. Riset berskala nasional hasil kerjasama Populix bersama KitaLulus ini mengupas perspektif PHK, baik dari kacamata pekerja maupun praktisi HR.

Studi Persepsi dan Tantangan Terhadap Pemutusan Hubungan Kerja

Take a look at how Indonesians engage with artificial intelligence (AI) in daily life, work, and feelings. Understand the pros and cons of indulging AI in everyday life, including people's expectation towards AI development.

AI in Everyday Life

As the Official Data Partner of Ideafest 2025, Populix presents highlights from two CASE STUDY sessions on performative content and cultural collaboration. The MoM report explores how the public distinguish genuine brand empathy from performative gestures, emphasizing that authenticity today stems from consistency, intention, and value alignment. It also outlines how brands can engage subcultures meaningfully by ensuring cultural fit, shared purpose, and long-term commitment

Populix x Ideafest 2025: Key Learnings for Modern Brands in Building Authentic Content & Cultural Collaboration

Explore how Indonesians perceive and experience cybersecurity, from threat awareness and online safety practices to barriers in protection and trust in digital platforms.

Cyber Threats & Digital Safety in Indonesia

Uncover trends in how Indonesians interact with digital banks, e-commerce, e-wallets, and more, highlighting adoption, barriers, and perceived benefits in the evolving digital landscape.

Digital Economy in Indonesia

Gain insight into health insurance ownership, awareness and use of health apps, and what people expect from additional health coverage across different user segments.

Health Security in Indonesia

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