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17 June 2025

Millennials & Gen Z Report: Exploring the Hip F&B Phenomenon

MillenialsGen Z

About Report

Get to know the young consumers preference and trends in hip food and beverage. From brand choice & purchasing drivers, long-term success factors, local vs. international brands, health & future food trends, to brand & categories poised for growth. This report also shows difference nuances between genders and regions in Indonesia.

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